Scaling Ad Revenue In Times of COVID-19



Things have seen a massive change after Covid-19. Publishers especially have seen things change from ground level and are scrambling for an action plan. We invited Ankit Oberoi, the CEO of Ad Push push to take a stab at what is that publishers are going through and how they can overcome it in these drastic times. Here are a few points covered in this episode- 

  • Trends in the publishing industry and how the trends have changed after Covid-19 
  • How is the media reacting to the Covid change? And how are they building a plan of action?
  • What happens if - in 30 days the situation improves or it remains the same for  3-4 months, or the global mayhem goes on for a year
  • Word of advice for publishers who are in events and travel
  • What will happen for the good post-Covid-19? What is the fundamental risk of existence?
  • Is there an opportunity for publishers especially the small ones? 
ankit oberoi


Ankit Oberoi

Ankit Oberoi is the co-founder and CEO of AdPushup, a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages.

Connect with Ankit

About the company


AdPushup a Microsoft funded startup, a Google NPM partner, and the winner of NASSCOM EMERGE 50 award. AdPushup drives an average revenue uplift of 33% for their publishing partners, and their clients include known brands like Newsweek, Reddit, CNET, NDTV, Network 18, Punjab Kesari, GSM Arena, and Axel Springer, among 300+ others.


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