Understanding Google SGE: Essential Insights for Publishers

In May 2023, Google introduced Search Generative Experience on Beta. It utilizes powerful AI systems to provide condensed search result summaries. This seismic shift in SEO has left publishers on edge, as it could potentially impact clicks on both organic and sponsored links. While this seems line a nose dive into a bottomless pit, Rany Ng, VP of Search said, "One of the frontal fundamental focus areas of designing SGE was to think about how we can make publisher content more more front and centre." 

It is interesting to note that SGE answers are not always pulled from the top organic searches. What is the criteria that needs to be met to start ranking on SGE? Will summaries increase zero click results? What happens to the websites with the answers written by experts who get paid by subscriptions and ads?

To answer these questions and more, we have got the expert in SEO, Lily Ray for a webinar. She is a Senior Director of SEO and Head of Organic Research at Amsive Digital. She oversees a 30+ person SEO team (alongside several other talented Directors, Strategists & managers) and supports dozens of clients across different categories, ranging from small and medium businesses to Fortune 500 enterprise brands. 

Here is what she will cover -

• Simplifying Google's Search Generative Experience
• Ranking pages and websites in SGE
• Does E-E-A-T matter for SGE?
• How to Influence SGE results 
• Potential of SEG and how publishers can prepare for SGE