GA4 for Newsrooms: Maximizing Impact with Key Reports

Reports are essential for newsrooms looking to track, optimize their strategies and drive success in the digital realm. You need to be looking at the right set of reports or create one to make the best use of the powerful insights. In this webinar we cover all reports that newsrooms need to prioritise to gain better understanding of their audience, optimize content performance, maximize revenue opportunities, and make data-driven decisions to reach their goals. 

Anil Batra, Managing Partner, Optizent and Optizent Academy, covers the ins and outs of Google Analytics reports. Anil has over 18 years of experience, and has taught and trained over 30,000 students in 152 countries. 

Some of the topics Anil covered in the webinar include:

• What are the essential GA4 reports that newsrooms should prioritize?
• Fundamental use cases of a Standard report
• Different collections that can be created for newsrooms with Customized reporting
• How to try out advanced analysis techniques with Exploration reports
• Different reporting types under Exploration reports and the best use of it
• Insights can GA4 reports provide to optimize revenue generation and monetization strategies

This webinar is a must watch for newsrooms looking to learn everything about reports on Google Analytics 4.