10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning on our doorstep, we'll be receiving one ever morning in our inbox? A lot has changed and a lot yet remains to be changed. As for media publishers, one thing is for certain. They know their real asset is their audience and the importance to own it.
Joining us for this episode of Own Thy Audience is Ben Ilfeld, Head of Product at the Venture Beat, on the 19th of June 2020 at 8:30 PM IST. Someone who has been in the digital publishing industry for a decade and now a publisher himself. He well understands audience engagement, retargeting and audience development.
The major discussion would revolve around these points:
10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning on our doorstep, we'll be receiving one ever morning in our inbox? A lot has changed and a lot yet remains to be changed. As for media publishers, one thing is for certain. They know their real asset is their audience and the importance to own it.
Joining us for this episode of Own Thy Audience is Ben Ilfeld, Head of Product at the Venture Beat, on the 19th of June 2020 at 8:30 PM IST. Someone who has been in the digital publishing industry for a decade and now a publisher himself. He well understands audience engagement, retargeting and audience development.
The major discussion would revolve around these points:
.....
Ben Ilfeld has been in the publisher industry for more than a decade now. He helps media businesses and brands leverage the power of content.
Someone who has been on both the demand as well as supply side of the business, Ben is someone who for sure knows how this ship sails.
He has spoken at a lot of events like the World Camp Sacramento, Fund My Media, International Symposium of Online Journalism, UC Berkeley, etc.
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