It is no secret that monetizing traffic for publishers is still a challenge. How do a carrier billing and telco partnership company find a place here?
What does an ideal checkout flow for subscribers look like? With disposable incomes varying across the globe, how important are pricing experiments? And what kind of pricing experiments should publishers try?
These were some of the many questions that we had for Andrea Boetti, the Director of Strategic Partnerships at Fortumo.
With the experience of working with more than 100k, Andrea was just the right person for this. Head over to know more.
You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then?
For this episode of Own Thy Audience is Ben May, the founder of The Code Company, joined us on the 17th of June 2020 at 12:00 PM IST. Someone who has been in the digital publishing industry for a long time now and understands the importance of audience ownership.
The major discussion revolved around these points:
Andrea Boetti is the Director of Strategic Partnerships at Fortumo, helping digital merchants, publishers and app stores build out their monetization and user acquisition strategies for growth in emerging and developed markets. Andrea has been working in the payment services and telco industries for 12 years now.
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