When it comes to increasing ad revenue for your site or media property, advertisers you’re targeting, how much they’re spending, and how their ads are being perceived, are a few things that matter to publishers.
With the ad tech ecosystem rapidly changing, one concept that has revolutionized and is benefiting publishers/website owners is programmatic advertising.
Need programmatic advertising explained in layman terms? Don’t worry, we have you covered.
Programmatic advertising can be defined as a technology-enabled process of buying and selling ad space in real-time.
Thanks to programmatic advertising, publishers can access advertisers much more easily, and start making money without any hassle.
However, Programmatic Advertising can be a notoriously jargon-filled landscape. According to IAB’s programmatic guidelines, confusion regarding how the programmatic advertising ecosystem actually works and terms being interchangeably used by digital publishers and marketers is still a potential concern and implication for further adoption.
The best way to start learning programmatic advertising is to begin with the jargon.
Source: BannerSnack
According to BannerSnack, the top performing banner ad sizes are as follows:
Publishers looking to increase their ad revenue should seriously consider programmatic advertising, as a way of selling their ad inventory in real time.
One thing is for sure, the future of ad buying and selling with programmatic is guaranteed!