“Understanding users better is the holy grail in e-commerce.” A phrase used over and over again. While there are qualitative ways like conducting focussed group studies, surveys and customer interviews, there is always a quantitative way of looking at user behavior. Something that most of the marketers do not give due importance to. Read on to know what you should be tracking and see what your data can speak.
The Internet has revolutionized how people buy things, but the psychology of marketing and persuading people to buy hasn't changed. The power of suggestion is as strong as it has ever been, and people love a good deal as much as they ever have. Have you ever upgraded to a combo meal because a fast food clerk asked if you wanted “fries with that” or because you saw a photo showing an ice cold drink and side dish next to the sandwich you were about to order? Have you ever bought more groceries than you needed because of a “buy two, get one free” offer?
According to eConsultancy, up to 30% of e-commerce visitors will use the internal site search. And site search visitors makeup to 13.8% of the overall revenue. Yet most online store owners rarely make an effort to improve their internal search experience.
Sometimes products seem to be less glorious than they deserve to be, just because they aren’t backed by customer reviews. Reviews have the power to shape opinions within seconds. 90% of customers say buying decisions are influenced by online reviews! Read on and decide for yourself if reviews is something that needs to be a part of your plan of taking your online store to the next level.
Influencers with their enigmatic aura, are creating a boom in the e-commerce realm. From helping brands mint money to retaining users, many influencers are now seeing an opportunity to start their own venture. With millions of followers to back them up, influencers are not only helping other brands, but helping themselves slide into the pool of e-commerce nirvana.
One might think an e-commerce business would have more visitors making purchases than brick-and-mortar stores, where merchants need to deal with foot traffic and window shoppers. It makes sense in theory, right?
97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.