• audience segmentation

Segmentation 101 - Moving Beyond Flat Personas To Retarget Better

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Segmentation 101 - Moving Beyond Flat Personas To Retarget Better

In this age of personalized marketing, turning a blind eye towards segmentation can cost y...

Now Live: Push Notifications on Opera and Edge

Opera and Edge together constitute to about 5% of browser share globally, with Opera being...

Now Live: A Fresh Way to Work With Your Subscription Prompt

Web push notification is a permission-based medium and you can use Subscription Prompt to ...

Bring Your 'A' Game With Video Ads For Retargeting

The madness of display retargeting ads has engulfed the entire e-commerce realm so much so...

7 Marketing Tactics That Helped A Shopify Store Make $60 Million In 7 Years

In the world of e-commerce, the internet-bred mushroom product retailer Four Sigmatic is m...

Privacy vs Personalization: How Does The Digital Cookie Crumble?

Have you ever wondered how your favorite website remembers who you are, what you like, and...

How To Create A Badass Retargeting Email That Clocks Sales

Users have been abandoning carts since forever and it is nothing short of a nightmare. But...

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