Influencers with their enigmatic aura, are creating a boom in the e-commerce realm. From helping brands mint money to retaining users, many influencers are now seeing an opportunity to start their own venture. With millions of followers to back them up, influencers are not only helping other brands, but helping themselves slide into the pool of e-commerce nirvana.

One might think an e-commerce business would have more visitors making purchases than brick-and-mortar stores, where merchants need to deal with foot traffic and window shoppers. It makes sense in theory, right?

97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.

When you start off with a new store, you might get caught in a whirlpool and end up being just ‘another store’ in this noisy e-commerce realm. To stand out, you will need more than just an attractive e-commerce store and amazing products. Read on to know how an About Us page can help you build trust to get cash flowing.

We @ iZooto hosted our 1st Shopify Meetup in Gurugram on July 13, 2018. And it was a full house! 

Discounting comes across as the nitro booster your store needs, to supercharge sales. At times you might have to cut down on the price at your expense, but the juice will definitely be worth the squeeze. This article will take you through discounting strategies according to the stage your store is in, to make this magical formula do wonders.

We had seen some amazing results from the first two Playbooks that we released. Needless to say, we are super excited to see how the next set of Playbooks work for you.