The news industry never sleeps! But unlike print media that gets time to curate news, its digital counterpart has to cover events as they unfold. Among this constant flurry of breaking news there is a constant race among digital publishers to be the first to report it. Afterall the early bird gets the worm, right?
In order to be among the first to break news, newsrooms have to constantly keep hunting for it. While some publications keep a tab on the competition, a few others resort to checking Google News and social media platforms. Tracking social media posts can be a great way to find news, but with so much information on these platforms, it can get overwhelming to keep track of everything. This is where Media monitoring tools come in that use Artificial Intelligence(AI) and Machine Learning (ML) to keep track of news.
News and media monitoring tools are designed to help news publishers monitor and analyze the vast amounts of data available on the internet, including news articles, social media, and other online content. By using media monitoring platforms, news publishers can:
If you are looking to explore these monitoring tools, we’ve put together a list of the best media monitoring tools in the market. Use these to get an edge over the competition.
Newzdash is a media monitoring tool that helps individuals and organizations like Forbes and Sports Illustrated stay on top of news and media coverage related to their brand, industry, and interests.
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Overall, Newzdash is an effective media monitoring tool because it provides users with comprehensive coverage, customizable alerts, sentiment analysis, competitor analysis, and data visualization tools, all in one platform. This helps users stay informed and make data-driven decisions related to their brand, industry, or interests.
Newsdash offers a 14-day free trial. It offers three plans, Lite (for small newsrooms), Niche (for local news sites or single vertical site), and Enterprise (for newsrooms covering multiple verticals).
NewsDashboard is a media monitoring service that assists publishers in finding relevant topics or breaking news by using keyword queries. It specifically helps users to rank in google news and top stories on SERP. While NewsDashboard does not disclose its pricing options, it does offer a seven-day demo.
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Google Trends is one of the most popular and useful tools for media monitoring as it allows publishers to track the popularity and interest of specific keywords or topics over time. By analyzing search data from Google, publishers can gain insights into the latest trends and stay up-to-date with breaking news stories.
The data on Google Trends is limited to search volumes, and not on social media or other sources. It does not provide in-depth analysis or insights into the reasons behind particular trends. However, newsrooms can use this to ascertain the search volume of one keyword compared to another.
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Meltwater is a great social listening tool that uses advanced algorithms and machine learning to give publishers insights into media coverage and social media activity related to their brand or industry. They do not offer a free trial. Publishers can request a demo and get a quote as per their requirements.
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Dataminr is one of the best real-time media monitoring tools making it well-suited for the public and news sector including Aljazeera, The Washington Post, and the Daily Mail.
To maintain a competitive edge, Dataminr analyzes over 500,000 public sources and delivers information about a chosen keyword or location to publishers. The sources can include various media formats, such as text, images, sound, and videos.
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Isentia is a media intelligence and insights platform that offers a wide range of features to help businesses and organizations monitor, analyze, and measure their media presence.
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Keytrends offers a service combining AI technology with user research to produce distinctive, multi-channel content. It is a distinct media monitoring tool that allows users to track and analyze trends in media coverage of particular topics or keywords. The tool scans news from various sources, including mainstream media outlets, blogs, and social media platforms. Then it uses machine learning algorithms to identify and track trends in the data.
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It comes with a freemium model. The paid versions offer some additional features such as alerts, URL site inspector, priority support, AI workflow and AI writing training.
HARO (Help A Reporter Out) is a public relations marketing tool designed to assist journalists and reporters in finding reliable information on various topics. It is a popular tool used by the likes of Fox News, Chicago Tribune, The New York Times, and TIME magazine.
Users can submit their inquiries through email and receive potential sources from other media entities. The platform also enables publishers to pitch their stories to journalists.
HARO also offers some typical functionalities of a media monitoring tool, such as keyword tracking. HARO is a free-to-use tool for media monitoring. For advanced keyword tracking, there are three paid options: $19 per month for one keyword, $49 per month for three keywords, and $149 per month for unlimited tracking.
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The explosion of digital media channels and the sheer volume of content generated every day make it impossible for news publishers to keep track of everything. News and media monitoring tools offer a solution to this problem by providing real-time alerts for keyword and topics they wish to cover by looking for coverage across a range of channels, including social media, news outlets, and blogs.
In addition, media monitoring tools have become more sophisticated in recent years, offering features such as AI-powered sentiment analysis, image recognition, and competitor tracking. Media monitoring is essential for publishers to track breaking news better and stay ahead of the competition.