iZooto Blog l Opinions, Trends & Guides on Audience Ownership

Personalise Web Push Notifications with iZooto API's [New Feature]

Written by Ruchika Sharma | Jun 15, 2016

Exciting news for all our users! To assist our customers, enhance the efficacy of their web push campaigns, iZooto has launched it's even better API v1. With this new feature release, you can now personalise web push notifications and leverage the power of push notifications through iZooto's new Push APIs.

As a common approach, once you have made your audience aware about your product or services, you start segmenting your users. Your communication differs with each segment and even individual users.

With the new iZooto API v1, we are providing APIs to push notifications to individual user based on their subscription ID and avoid sending bulk notifications to all your subscribers.

How you can personalise your web push notifications?

Imagine you want to notify a particular user about a new post added to your blog. Earlier, to reach out to that single user, you were sending notifications to the entire segment, shaking your brand image and increasing the chances of notifications getting blocked by them. You don't want that to keep happening, right?

The new iZooto API v1 takes your push campaigns to the next level by engaging those who will really make a difference. Send push notifications to individual users with their subscription IDs referred to as 'subid'. Now,

  • Target individual user and engage better.
  • No more sending out bulk notifications irrespective of the their preferences.
  • Avoid being flagged as an annoying brand, send unique messages to individual users.
  • Be a problem solver for your users. Reach out to those who need you and decrease the possibility of your notifications getting blocked or dismissed by the users.
  • Reach out to your passive customers and convert them into promoters.

Excited much? All you need is to follow an easy protocol with iZooto.

Already have an iZooto account? Great! If not, you can create your account in less than 5 minutes by logging on to https://www.izooto.com/

Follow the quick implementation process to experience the new API-

  1. Generating API key.
  2. Passing subscription IDs.
  3. Pushing notifications to individual users.

Sounds great? Read more about the implementation process on https://wiki.izooto.com/api/