Trending in Push Notifications

Written by Ruchika Sharma | Jun 28, 2016

To assist you with the trending updates in digital marketing, we are sharing some of our favorite articles with you.

Key learning from these could be around the importance of-

Personalization
A/B testing
CTA placements

Targeting Push Notifications Increases Response Rates Up to 300 percent

Findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast.

The study includes analysis of more than 1,000 apps and 3.8 billion push notifications, showing that highly targeted messages drive 293 percent more influenced app opens on average than broadcast messages.

Read more at http://goo.gl/zWiEJb

Apps that Nailed Personalized Push

App push notifications have been shown to increase app engagement by 88% - and when personalized push are used, the results are seen to be magnificent. Check out few examples of Apps that excel, when it comes to personalization.

Read more http://goo.gl/ydcrsR

Which Matters More: Traffic or Testing?

One of the crucial question to be considered by all website owners is, what matters more- traffic quality or quantity. With limited resources and time , marketers need to spend majority of their time in the areas that promise best results for them. Read through the articles to get great insights around this dilemma.

Read more at https://goo.gl/796B57

How Conversion Barriers Can Actually Improve Customer Retention

To keep your CTAs thoughtfully and effectively placed, map out each piece of educational content to a stage of your customer’s journey. Then optimize your CTAs with a focus on moving each prospect organically down that pipeline.

Read more at https://goo.gl/6IFCIv

Creating an Effective Conversion Optimization Process

It is important to create an A/B testing process as, it is one of the best things you can do to increase your success. Define a method for finding what to test, creating hypotheses, setting parameters on the test, and writing a recap of what you learn from each test, and you will be on the road to conversion optimization success.

Read more at https://goo.gl/P bP6vO

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