While most of the e-mails get flagged as spam, web push notifications show a higher CTR (10x) than e-mails.
Simple and hassle free onboarding process with just 1 click for the user is helping the publishers build an authentic subscription base.
Web push enables publishers to engage their users in real-time, which was quiet a difficult scenario with e-mails and many other communication tools.
Along with a multi device support, it also provides multi-platform support on-Chrome, Firefox and Safari.
It has even become easier for the publishers to engage their regional audience by sending them a notifications in user's native language- helping them deliver more personalised content.
Now, the publishers can send a welcome message to the users as soon as they subscribe.
With the process of taking consents from the user, push notifications helps the publishers understand when their users want to receive their message. Hence, making the entire communication much more user- centric.