Never-ending board room discussions. A hunt for new audience acquisition channels. Traffic.
#1 Building a future-ready brand has a prime ask - an owned audience - can't be built in a snap of a finger. A consistent audience growth that simultaneously scales your website traffic would help.
#2 You lose a portion of your traffic every time an algorithm update hits Search. A portion that if converted to a loyal audience had a decent chance of revisiting your website.
#3 Unlike most media houses, yours believe in content distribution. But the audience built on Facebook hardly sees your content in their feed nowadays. There's a clear need to rely on more than just one source to ensure meaningful and consistent engagement.
#4 Scaling revenues month over month has been a consistent challenge for quite sometime now. All that truly matters now is a sustainable revenue stream.
Publishers working with iZooto are able to convert 18% of their new traffic to repeat traffic. This not only helps you boost your website sessions but also empowers brand loyalty as a whole.
Empower your editorial and marketing teams with personalization tokens and ready Playbooks and start converting your new traffic to a loyal audience right from Day #1.
iZooto helps you build your owned audience with 4 powerful acquisition channels - Web Push, App Push, Messenger Push and Emails (Coming Soon). Build your audience on all the four channels and enable a four-fold impact for your future ready media house.