Building an audience requires you to create a delightful subscription experience. But there are times when the audience you have so efficiently built, opt out of receiving notifications.
Anyone who clicks on ‘Allow’ on the notification prompt becomes a subscriber to your push notifications and the number of subscribers start reflecting on the iZooto panel.
Audience who have already subscribed to your brand’s notifications opt out, to stop receiving notifications. The audience who unsubscribe are also displayed on the iZooto panel to easily identify how many have unsubscribed and when.
Note: If a user dismisses or blocks your notification prompt, they are not considered as unsubscribers.
The overall subscriber view is available on the first page of your iZooto dashboard. All you require to do is to sign in to your account.
On the iZooto panel you can see the total subscriber base. Below, you can select a device to know from which device your audience are subscribing and unsubscribing. You can view the day wise data as well or get a cumulative number for both subscribers and unsubscribers.
It produces an insight into how well your notifications are performing and how they are being responded to.
It operates as yet another metric for scaling your campaign performance and understanding which campaigns is driving web push unsubscription.
Once you have the number of active subscribers and churned out subscribers, you can begin working on reducing the churns by understanding what is contributing to it.
Check out the best practices to understand your audience in this detailed piece.
Note: Your audience automatically gets unsubscribed if they clear their browsing data, or if they block notifications completely.
Therefore, you can apply the necessary steps in order to ameliorate the overall performance of your campaigns.
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