Segment your audience to send contextual push notifications. Drive repeat traffic, increase reliability and boost engagement.
Spray and pray do not work anymore. Every sensible marketer knows that. Segmentation has become vital to ensure that relevant notifications are sent to the readers based on geo, device, interest and behavior or activity on the website. Notifications that are contextual get higher clicks and increase the chances of readers sticking back. Send readers articles that they would like to consume to increase CTRs and while at it drive more page views and revenue. You can find these segmentation features across web push notifications and app push notifications.
Building a subscriber list is just half the battle won. To make sure the juice is worth the squeeze, you need to engage your audience and earn their trust. And that’s why understanding your audience becomes critical. Finer nuances such as - what is it that they like to read, where they are from, or as simply as what device they prefer to consume information on, can be incredibly helpful for editors to send targeted notifications.
Reach out to the right audience with the right content. For example, when sports enthusiasts get to know about the EPL matches, they would consume that news delightfully and clicks on notifications will skyrocket.
No one likes to receive notifications on things that they are not interested in. Segmenting the audience helps publishers not bombard them with irrelevant content, thus leading to lesser unsubscriptions.
Contextual notifications help in building trust with time. Being consistent in delivering quality content that they like to read, increases the chances of your audience being loyal and might convert into an audience that pays.
Ask about the preferences of your audience at the time of subscription so that you can send them contextual notifications from day zero.
Create your own custom audiences and personalize your push notification marketing at scale.
Deliver unique experiences to every reader with Kepler AI. Kepler AI takes care of segmenting the audience based on previously read articles and sends relevant notifications at a time they are most likely to click on the notifications. You can even automatically segment readers based on the category of pages they visit.
With Kepler Ai comes zero manual integrations. The AI capability keeps getting powerful over time as you keep on using it. Marketers have seen 10X more clicks with the Content Recommendation Playbook compared to the broadcast notifications.
Create segments of users on the basis of their geography and timezone. Send information pertaining to a particular region. A carnival in Dubai would make more sense to people in Dubai rather than someone in New York.
Your audience behaves differently on mobile and desktop. Use the pre-built device-based segments of iZooto and create your audience accordingly.
Reach out to your subscribers who have opted in for notifications in the last 7-15 days. Converting these subscribers into repeat users is extremely critical to set the audience flywheel in motion. This helps you to idenify how your most recent audience is engaging. Also, this is the audience that is most active and tends to convert faster.
Want to target new readers who consumed content on based on a specific category on your website? iZooto lets you build segments basis the reader's subscription on your website.
Choose from a vast range of categories your website has published content in and share the news that they're interested in reading.
Reach out to subscribers who have visited the site/app more than once in the last 30 days. This makes it possible to see who has been revisiting your website regularly and send notifications specific to them.
These are the users who interact with the notification and land on the website/app frequently. This segment is created based on the 'last notification click' in the last 30 days. You can also create an audience based on‘Last Website Visit’, by choosing the condition and date.
Users who have not visited the app/site in the last 30 days either directly or by clicking on a notification. These are users who have not been visiting your website. You can start off with a re-engagement campaign to lure them into visiting the website again.
Analyze how various campaigns sent to a segmented audience have performed. Make changes to your next campaign accordingly.
Track the page views, sessions, session duration, and conversions of those campaigns on Google Analytics.
Compare targeted campaigns with any previous campaigns sent to all and see if there is any change in CTRs.
Automate your audience engagement with a one-time playbook setup and free up space for your actual KPIs.
Engage your audience from day zero. Create a series of notifications that would be sent to them over a few days once they subscribe. Delight them and bring them back to your website with Welcome Notifications.
Recover your lost views with the new in less than 20 minutes! Send a reminder to bring viewers back users who did not watch a video to completion and recover abandoned videos in a jiffy.
Every time a user drops off from your website and start browsing another website, notify them about their incomplete read and bring them back, without burning your $$s on remarketing ads!
Sign up on iZooto and start growing and engaging your audience. 2 Weeks Free Trial