Looking for opportunities to engage your audience better? I bet you’ve considered push notifications and have been taken aback by the bad-mouthing for years now. So how about you answer a quick question for me
What’s the one thing that’s wrong with push notifications and is completely out of your control?
Exactly.
Push notifications, just like any other marketing channel, have endured the backlash even while delivering excellent results to those that are using the channel cautiously. Long story short, spammy or not, it all depends on how you choose to use push notifications.
Now, Allow me to sit you down and explain what the channel can help you achieve. Starting with -
Push notifications are the short media-rich messages that marketers use to engage their website visitors and bring them back to an app or a website to ensure retention. Push notifications majorly are of three types -
Not getting enough clicks from your email broadcasts? It’s about time you give Push Notifications a chance. What difference would that make? Let’s find out -
Alright. So now that we have a basic idea of what push notifications are and what kind of magic they deliver to your marketing reports, let’s quickly find out the kind of businesses this channel is best suited for.
To be honest, push notifications are for every single website/app owner that aims to engage its audience digitally. But that said, here are the two niches that heavily rely on push notifications to seek good results.
Publishers - On a broad level, publishers use push notifications to break news, earn push ads revenue, recover the lost sessions with automated playbooks and distribute content to a specific audience segment (for eg. sports audience won’t get what new mess did D. Trump create yesterday but what Nike’s new Joyride running shoes are all about)
Ecommerce Merchants - On the other hand, retailers use push notifications to simply make more sales. They need to engage a visitor differently at different buying stages. Automated push notifications serve this purpose perfectly by engaging product viewers, collection visitors, cart abandoners via different notifications, and at the right marketing moment to ensure conversion.
Alright. Now you know, if you’re running one of these two businesses how would push notifications help you hit the mark. So let’s answer the real question now -
Okay, let’s go simple first.
Push Traffic = Loyal
New Visitor = Not Loyal
If you’ve been affected by the dreads of the Duopoly (Google and Facebook) in recent times, you’d understand how important visitor loyalty is today. It is crucial to convert your new visitors (no permissions given by the user to the brand) into push traffic (permissions create a direct touchpoint that ensures user engagement and user retention).
Out of the many push ad networks serving marketers, here are the top 8 players who have been ranked highest by the G2Crowd for consecutive years –
1. iZooto - Identified as a solution delivering incomparable revenue lifts to publishers (up to 15%) and retailers (up to 8%), iZooto has recently been ranked first in the G2Crowd listing of “best web push notification software”.
2. EVADAV - EvaDav is a client-oriented native advertising network, providing cutting-edge solutions both to advertisers and publishers who are integrated into a single platform.”
3. Ad Maven - Ad-Maven has over 25 years of experience and pays you a good margin. It is a self-serve platform and registering to it is quick and does not take more than an instant.
4. Propellerads - Propellor Ads, based in the U.K is an ad network that promises 100% international traffic and the highest possible CPM. It is a CPM based network unlike AdSense and offers a very large variety of ad products.
5. Push Monetization - With an untapped inventory and unique monetization solution, Push Monetization is a really good push monetization solution.”
6. MegaPush - Megapush is the newest ad network with a very original twist for it is the very first ad network that allows you to send ads with push notifications.”
7. Adsterra - Adsterra is known to have a massive reach, as it serves over 10 billion impressions per month and also has a wide reach.”
8. Rich Push - RichPush Insights allow you to see an average price for any selected country as well as the price on any specific device.
Being the only ad format that delivers drool worthy CTRs on the push the traffic without cluttering the website or app in any way, push ads are stealing the show for advertisers. Like to learn more? Head over to this article.