• Browser Push Notification

Opera Push Notifications: Now Build Your Own Audience

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Opera Push Notifications: Now Build Your Own Audience

Yes! You heard it right. Opera push notifications can now help you build your own audience, drive user engagement and improve retention.

Opera continues to be the fifth most popular browser worldwide even in 2020. Keeping this in mind, you really do not want to miss out on the opportunity to reach out to a new set of audiences who are visiting your website from the Opera browsers.

Opera Browser now based on Chromium

Opera push notifications are now available in the latest developer build of the Chromium-based Opera web browser. Until 2013, Opera was based on its homegrown browser engine, Presto, which now has been abandoned for a much powerful choice, Chromium.

Opera shares a code base with Chromium and it almost imports most of its key features. Chrome started off with using a custom notification system but recently moved to native OS messaging system. The Norwegian makers of Opera have implemented the W3 specification to deliver alerts through the native OS messaging system.

 

Opera web notifications

This means Opera 25 delivers alerts and updates from supported websites and extensions, including Gmail, using toasts on Windows 8, and through the Mac OS X Notification Center introduced in Mountain Lion.

Opera, why the delay?

Although push notifications were already there in the Chromium project for quite some time, so why did it take Opera so long to add the feature? Because Opera wanted to make it feel native on all platforms and worked to make it happen.

So the notifications you have on Opera will feel like native notifications (i.e., however, your operating system displays notifications — whichever your platform is).

W3C Web Notifications API

The W3C Web Notifications API allows your web browser to display notifications as well: it is a great way to engage with your users because these notifications can be displayed even when the page is not active (however that the page must be opened in a background tab) for the notification to be triggered.

W3C doesn’t specify how notifications should look, so Opera has chosen to use native notifications so that your browser feels completely integrated with your operating system. We already know that Chrome push notifications are now native and are directly displayed in the Mac OS Notification Center. From an UX point of view, web developers are still divided but what is more important to understand is that all the browsers on Mac OS X now follow the same experience.

 

What Should you do?

If you are already using iZooto web push notifications then you don't need to make any changes at your end. Visitors coming from the Opera browser will see a subscription prompt when they visit your website.

 

Here is how the subscription prompt looks on Opera Browser on Mobile -

Example of a mobile subscription prompt on opera browserThe subscription prompt on the Opera browser appears in the center on the mobile.  

Note: Push notifications are supported on Opera Mobile starting version 37+. Latest version, Opera 46 was released in Sept 2016.

 

Here is how the Subscription Prompt appears on Opera Desktop:

Example of a desktop subscription prompt on opera browser

Note: Push notifications are supported on the Opera Desktop starting Version 42+. Version 56 was released on Sept 2018.

 

How does a notification look like on the Opera Browser?

Notification on Desktop-

Example of a desktop notification on opera browser

Notification on Mobile-

Example of a mobile notification on opera browser

Head here to get specifications.The notification on the desktop would appear at the bottom right corner of the screen, similar to the notifications that appear on Chrome and Firefox.

Browser, device, and Os supporting Push Notifications

Browsers supporting/not supporting push notifications based on the device operating software

 

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Shrikant Kale
Shrikant Kale
Shrikant R Kale, our very own SRK, is the Product Head at iZooto. An IIM-C product, he is looked up to for his dedication and calm demeanor. This passionate bike-lover can be easily spotted in our office 24*7 (almost!). Follow him on twitter: @shrikantkale

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