70% of visitors who abandon your website browse only one page! Google Discover, Google News and Facebook for that matter give a massive spike for particular articles, but readers leave just as quickly as they arrived. Classic flybys. It becomes tricky to get them to stay longer and consume more articles. One strong reason for this is that they are oblivious to the other interesting articles on your website. They come, read what they came for and disappear. Getting traffic that does not contribute to pageviews and revenue is a wasted opportunity.
2.93 bn monthly active users are on Facebook as of 2022 and are regular on Messenger as well. Build an audience with iZooto and drive engagement.
The content you post on Facebook reaches only about 6.4% of your followers there, while the messages you send on Messenger don't miss even a single person.
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Retaining flybys can be tricky, but interacting with them at the right time can make all the difference. Hold back the reader with Exit Intent Recommendations. Every time a reader is about to leave the website, show them other interesting articles and grab their attention. Once they get a sense of what you offer, they might even subscribe to your notifications or email and increase the chances of flybys revisiting your website.
Set the recommendations to be triggered every time a reader crosses a certain percentage of the page. These recommended articles would help you interact with the users and nudge them to read another article.
Publishers can set a time after which the recommendations can be shown to the end users, and not wait until the user decides to leave the website. Reach out to them after a few seconds to keep them hopping pages.
Exit Intent Recommendations capture the entire screen, ensuring that readers see and interact with the recommendations no matter what device they are on. The readers can choose from the various recommendations and pick an article they want to read. Once hooked, the readers will contribute to more page views.
Dozens of publishers are leveraging Exit Intent Recommendations and are observing higher session duration and higher page views per session. Manila Times, for instance, has been able to increase user acquisition by 5% with over 30K increase in sessions. Here is what other publishers are seeing in general-
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
Show an ad along with your recommended content and earn incremental revenue with every ad impression. Monetize your website visitors while hitting your engagement metrics.