Push Notification Marketing

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Push Notification Marketing

Every business out there is striving to grow its business and if there is one thing that is common among marketers who have significantly contributed to growth, it is how their marketing stack has push notifications in it. Marketers have seen amazing results, even with the most recent push notifications channel that was received with much acclaim as it could be sent over the web as well. Read on to know how push notification marketing is used by different businesses to get amazing results. 

Why is push notification marketing useful for marketers?

With the pandemic, if there is one that has helped publishers is that there was a sudden spike in traffic. But we all know that from the traffic that we receive, a lot of them are fly by users, making it even more critical to capture them while you can. Here is how a flywheel looks like- 

 

 

Isn’t it assuring to have an audience base that you own? You can reach out to them whenever you want to and encourage them to take the desired action. Users willingly opt-in to push notifications, a strong indicator that they want to receive relevant updates. Push notifications bring the users back to the website/app at lightning speed

 

Let’s not forget how these updates are these bite-sized, giving users the required information in a jiffy. The notifications are sent in real-time, making it the perfect solution for sharing time-sensitive information. 

Push notification channels to include in your marketing stack

Web push notifications

Web push notifications are notifications sent to users without the need to install an app. They can be to users no matter where they are or what device they are on. Marketers can reach out to users even when they are not on your website. Web push notifications are used heavily by publishers, bloggers, online merchants, to deliver new updates, reminders in a timely fashion. iZooto itself sends more than 40 billion notifications a month. 

 

Here is how marketers make use of web push notifications

Publishers

Ecommerce

Travel and hospitality 

Inquirer Case Study

App push notifications

App push notifications are received even when users are not on your app. This also requires one to install the app on a mobile device to receive notifications. Installing an app also shows a strong intent to consume information from your brand and are loyal users. An average US mobile user receives 46 app push notifications per day.

 

Examples of app push notifications marketers make use of 

Newsrooms

 

Bloggers

 

 

Ecommerce

E-com

Messenger push notifications

With messenger push notifications, users either should have initiated a chat with you on Facebook or have given permissions to you on the website itself. Once a user clicks on the notification it takes them to the Messenger inbox. Facebook Messenger has over 1 billion+ active users helping you leverage the potential of the channel. 

 

Examples of app push notifications marketers make use of 

Publishers

Ecommerce

Online food chains

Benefits of push notifications

Get messages delivered in real-time

Best for time-sensitive information as it reaches users in real-time on their devices and not when it is stale. Editors hit their page-view targets and help get more eye-balls for new content readership. 

Boost visibility

Get updates delivered right at your users’ screens. It is hardly possible to miss it. Users can read what the notification is all about in seconds and respond accordingly. 

Does not consume real-estate 

It does not occupy any space on your website, unlike ads. It provides a good user experience to users, letting them click or swipe it off the screen. 

Higher CTRs

They get around 12.6% CTR when sent to the right audience segmentation at the right time and in a timely manner. 

You can have a look at more benefits and the best push notification ad networks here.

Best practices 

  • Send relevant content 

Send contextual notifications to users by segmenting them based on their on-site behavior and interests. Users can be sent different notifications based on location and timezone as well so that you reach out with the most relevant information according to where they are and at the right time.

  • Reach out at the marketable moment

Reach out to users at the time they would likely to take an action. For example, nudge users when they leave an article unread, or abandon a tab, ask them to resume a video they did not complete watching. Or inform users when a new product has arrived, or announce about a commence of a sale to encourage users to return back. 

  • Cap on frequency

Do not bombard users with a lot of notifications. Remember, you are not the only brand that is sending them a notification. Send notifications that are relevant and important for them to receive. 

If you want to know how you can make use of push notifications for your business or have any questions about push notifications just ping us on chat.  

 

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Pravya Pravin
Pravya Pravin
Pravya Pravin is a Product Marketer at iZooto. An artist who paints not only with words, but also on canvas. She loves exploring places less traveled and wishes to go on a bike trip to the highest motorable road.

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