Web Push Notifications or Browser notifications are notifications that your website visitors can opt-in to receive to stay updated without installing your app. These clickable rich content messages can be sent to users’ devices by a website or a web app.
Web Push notifications can be delivered to your user's device (mobile or desktop) even when the user is not on your website. These notifications can only be sent to users who have opted-in to receive these notifications.
Web push notifications or Browser push notifications are supported by Chrome, Firefox, Safari, Opera, and Edge on Desktop and by Chrome, Firefox, Opera on Android Mobile. It is important to note that iOS does not support web push notifications yet. Web push notifications are a type of push notifications with app push and messenger push being the other two types.
Content distribution is Kingmaker. Use web push notifications to update your audience about the latest and the greatest - new articles, podcasts, video content, social posts, videos.
Marketing is all about converting users who abandon your website into opportunities. Web Push Notifications are cut out for retargeting campaigns.
There is no such thing as forever in marketing. Your customers, loyal readers, everyone needs to be engaged consistently and reminded about you and your brand. Web Push notifications are perfect for that.
Converting your site visitors into an audience that you can engage with.
Understanding user behavior to help engage with them contextually.
Automation so that editors and marketers can focus on their craft.
Bombarding users with multiple prompts can leave them annoyed especially when it is on page load. The example below shows a web push notification prompt and an email prompt being displayed at the same time, leading to an overwhelming experience.
Make use of personalization tokens to send notifications to a specific user, addressing a specific event. For example, a notification can be sent to a user whose subscription is about to expire.
Reach out to a particular audience with relevant notifications. Create different audiences based on user behavior and user attributes such as device, country, age group, gender, etc.
Push out a mass notification to notify your entire audience base in one go. Notify everyone at the same time at lightning speed.
Set a notification to be delivered on a future date in advance. Scheduling a notification helps you save time and avoid scrambling at the last minute.
Push out a notification on a periodical basis to reach out to users repeatedly. These will reach out to the users on recurring basic, keeping them engaged.
Set a series of notifications to be sent one after the other at your chosen time. Keep users engaged without having to manually send the notification every time.
Send notifications on specific actions the user takes. Set triggers and reach out to them at the best marketable moment and encourage them to take the desired action.
Compliance with data protection and privacy laws such as GDPR for EU and CCPA for California is critical for businesses. You are putting an incredible amount of time, and resources to build your business, why let it lapse with this one detail. Your web push notification platform should provide both you and your users an easy way to access, modify, and delete their data.
Your websites push notification subscription UX decides whether users will allow for notifications or not. Especially after Chrome 80, permission UX has become extremely important. Your web push notification platform must allow you to create a subscription experience that does not interrupt the user journey. You should be able to design a stellar permission UX on both mobile and desktop.
Spray and pray marketing is dead. It is important to understand your audience on the basis of what they are doing on your website, what they like, what they don't like, and use that information to offer them only relevant content. There are a number of ways and methods to segment your audience - by device, by location. by user behaviour, recency of their actions et al. A good platform will help you to segment audience using these and more.
Push notification subscriber list grows at a 10X pace compared to email. Delivering content to your audience in time makes all the difference in performance. Your Web push notification platform should be able to deliver notifications to your audience at a lightning speed - no matter the size of your list. Reliable and scalable.
An average marketer today users over a dozen software products on a daily basis. Ready integrations with popular platforms such as - WordPress, Zapier, Google Analytics can not only help you in getting started easily but also make daily operations a breeze. Make sure that your web push notification platform allows for seamless integrations with your favorite platforms.
Marketing teams are almost always overwhelmed. A good web push notification platform would save time by enabling them to automate audience engagement by setting up workflows, drip campaigns, or welcome notifications. A great push notification tool would allow marketers to set up retargeting workflows. The ability to personalize your push notifications would step your marketing game up a notch.
