Getting started with OneSignal and VWOEngage is fairly easy. Both offer native plugins across popular website-building platforms. If you have your website on WordPress, it won't take more than 5 minutes to go live with web push notifications.
Here's how the setup page for OneSignal looks like -
Unlike OneSignal that redirects users to their docs, VWO Engage gives the installation code in the same flow -
The next step is sending out notifications which again is not rocket science. Both the tools offer A/B testing which might be useful for use cases such as Sale Promotion. You can create audience segments based on user properties and events with both OneSignal and VWOEngage.
While OneSignal offers ready segments based on subscriber properties, VWOEngage goes a step ahead and lets you create an audience visiting particular pages or CTA clicks and merge it with subscriber property. For example, subscribers in the last 7 days who visited category pages. This can be achieved with OneSignal as well but would require some manual efforts.
If you're just exploring push notifications, a quick pricing comparison of OneSignal vs VWOEngage will help. Because VWOEngage doesn't offer a free plan, we are considering OneSignal's Growth Plan ($39 for 10K Subscribers) and VWOEngage's Growth plan that starts at $99 for 10K subscribers.
|
|
OneSignal |
VWOEngage |
| Subscriber Limit | Unlimited | 10K |
| Custom Segments | Up to 10 | Yes (User properties) |
| Scheduling Notifications | Yes | No |
| Send Notification basis timezone | Yes | No |
Quite clear that VWOEngage's Growth plan is limiting and only offers personalization, A/B testing, and other automated campaigns only in the Enterprise plan. OneSignal on the other hand offers a free plan as well which is still a better choice than VWOEngage. If you want a marketer-friendly tool that helps you build and scale you can also try out iZooto that offers 2X faster ROI than OneSignal.
When it comes to features, both tools can help you with multiple use-cases. When it comes to affordability, VWOEngage is way more expensive than OneSignal. For example, to send notifications according to subscriber timezone, you would need to be on the Enterprise plan while OneSignal offers it in their least expensive paid plan.
Both OneSignal and VWOEngage do not offer ready-to-launch campaigns that can help you boost engagement, increase conversions and retain your subscribers. If you are looking for a tool that can help you ace your audience development and engagement, you should definitely consider iZooto. iZooto offers built-in playbooks to boost engagement and conversions for your website.
Here's how you can set up automated campaigns in VWOEngage -
Setup Triggered Campaigns (VWOEngage)
OneSignal does offer a bunch of message templates that you can get inspired from.
Message Templates (OneSignal)
Apart from this, both the tools give you access to their APIs with which you can achieve personalization and automation. If you're a publisher and want to earn additional revenue, you can try out iZooto's monetization plan.
If you're looking to monetize your audience, you can consider iZooto as well. iZooto's native integration with global and local ad networks allows you to earn incremental revenue. To know more about iZooto's monetization plan, you can book a demo here.
OneSignal is based out of the US and that's why it makes sense for their support team to work in the US timezone. VWOEngage only offers 24*5 support to customers unless you have opted for their Enterprise plan. However, both the platforms are fairly responsive over emails and provide proper information with relevant help docs.
If you’re looking for more than stellar customer support, then you can try iZooto, which has been awarded the highest customer satisfaction rating by G2, 3 times in a row. For larger accounts, we assign a dedicated Account Manager who ensures that you're making the most out of push notifications. Weekly check-ins on campaign performance, setting up strategy, and more.
Both the tools cater to different persona which can be seen in their pricing as well. While OneSignal offers a free plan, VWOEngage doesn't. OneSignal's paid plan follows a per subscriber pricing, something which is suited for developers. VWOEngage has slab-based pricing, something which is quite common for marketing tools.
Here's how much a business with 100K visitors coming to their website would pay -
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
|
| OneSignal Growth | $21 | $33 | $45 | $57 | $69 | $81 |
| OneSignal Professional | $111 | $123 | $135 | $147 | $159 | $171 |
| VWO Growth | $99 | $99 | $183 | $183 | $183 | $183 |
VWO's Growth plan is quite limiting and way too expensive than OneSignal even to start off with. For more than 50K subscribers, or to use features such as segmentation or scheduled notifications, you would need to talk to their sales team and get a quote. Given their Growth plan's pricing, it would be somewhere around $500 for up to 50K subscribers.
Not many people realize but as and when you scale, your cost with OneSignal increases manifold. It's majorly because of how they have designed their plans.
When it comes to ROI G2's latest report says it all. Customers of iZooto are able to achieve their ROI in 6 months whereas it takes 11 months for OneSignal and there's no data available for VWOEngage.
To be honest, if and only if you fall into the Enterprise category and are already using other products by VWO, we would recommend you VWOEngage. If you just want to explore the channel, you can go ahead with OneSignal.
You should also check our review of all the alternatives to OneSignal, in case you want to see how others compare when it comes to features and pricing.
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