The Go-To Marketing Platform For News and Media Businesses

Own, engage, nurture and monetize your audience with iZooto. Put the publisher flywheel in motion just like that.






Convert Flybys Into Engaged News Readers By Giving Them More To Consume

Hold by flyby visitors with Exit Intent Recommendations
De-normalize flybys. Get them to stay longer by showing them the latest articles on your website and driving more page views from flyby visitors.
Know more about Exit Intent Recommendations

Increase content discovery with News Hub
Show visitors a notification stack of all the important news collated on your website. Encourage them to interact and read more.
Read more about News Hub

Drive Repeat Traffic And Engage Reader Like Never Before

Bring readers back to the website with Web Push Notifications
Build your own marketing list and engage your audience with personalized web push notifications. Get access to multiple Playbooks to nurture and retarget with triggered notifications.
Learn how you can make the most of Web Push Notifications →

Fix your Facebook reach with Messenger Push Notifications
Bypass the Facebook Algorithm and reach out to 100% of your subscribers. Every notification your push out will land inside their Messenger inbox, making engagement simpler.
Learn more about Messenger Push notifications →

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Monetize Your Audience And Earn Incremental Revenue With iZooto

Monetize your audience with  Web Push Notifications
Show relevant, contextual ads and drive ad impressions. These ads occupy zero pixels on your website making it ideal for newsrooms. iZooto aggregates demand from DSPs across the globe ensuring only contextual ads are shown.
Book a demo to know you can earn incremental revenue →

Grow ad revenue with Exit Intent Recommendations and News Hub 
Show ads on On-Site Recommendation and News Hub to enjoy incremental revenue with every impression. Relevant ads increase the chances for ad clicks as well. 
Learn how you can earn incremental revenue with iZooto →

Powerful ways newsrooms are making use of iZooto

Use cases news and media houses are seeing amazing results with

  • Real-time event updates and new content alerts

  • Encourage interactions to engage with your readers effectively

  • Tackle exit intent and get readers to browse more

  • Increase content discovery and boost engagement on the website

  • Encourage article shares with mobile app notifications


Erem News

iZooto Catapulted Reader Engagement, Contributing More Than Social Media Channels


total visitors generated from iZooto and continues to grow MoM


source of traffic replacing all
social media channels

5 M

page views generated with iZooto in four months, which is 24% more than Search.

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Everything You Need To Get Started Effortlessly 

Get started with iZooto in a jiffy. These ready integrations help you go live with iZooto and start acquiring your subscribers. You can also connect your Google Analytics with iZooto and get engagement metrics such as page views, average session duration, total session, and returning subscribers.

Check out all publisher integrations →


"iZooto is an effective way to reach users outside of social media. We believe we need to aggressively push our content, especially when it’s breaking news or an exclusive."

page views in 5 months


subscribers base built 



Read Case Study

Grant Team Access To Manage Tasks Effectively 

Admins can share and restrict access to specific websites, to function smoothly and reduce the scope or error.
Add team members anytime with ease based on their operational tasks and gets things running effectively. 



Resources Curated For Newsrooms

Important resources for every news and media publisher to go through

Checklist to nail Google search: NEWS SEO 101 with Barry Adams


News articles have less than 48 hours to rank on Google. This makes it mission-critical to get your news SEO right. Barry Adams, co-founder of the news and editorial SEO summit talks about how one can nail news SEO. 

AI in Newsrooms - Editor's assistant or replacement?


Will AI replace award-winning editors in newsrooms? But again, publishers such as The New York Times, and Associated Press, already use AI to generate content. Ankur Pandey, co-founder, of talks about what the future of AI looks like for publishers.

17 Best Paywall Solutions For Newsrooms


Paywalls help newsrooms not only build an audience but also generate revenue. Publishers across the globe are looking at alternative revenue models. Check out these 17 trusted paywall solutions that can help you get more dollars.

Already Using Push Notifications? Switch to iZooto

Migration to iZooto is easy, straightforward and fast. Our dedicated onboarding team ensures that you don't lose your audience and can kickstart your campaigns on iZooto real quick.