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Lessons from Building IMDb - World's Largest Community for Movie Fans


Alan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and Alan chat about Alan’s journey of building IMDB, his experience of building community-driven businesses. Alan also talks about how he views Google, paywalls for content, mistakes publishers often make while crafting their reader revenue strategy. 

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Alan Jay

Co-founder - IMDb & Sports Mole

Alan has been developing communities for the last 30 years, initially in the real world (Use Groups) and then on line. He is now involved in a range of companies and providing consultancy in the Social Media and Marketing environments.

He was one of the founders of and helped develop into a business before selling it to in 1998.

SInce then I have gone on to develop Digital Spy ( a UK based entertainment news site which was sold to Lagadere in 2008 and now run Sports Mole ( a sports news site which I founded with Neil Wilkes the editor of Digital Spy.

Specialties: Social Media and Marketing, Internet Communities.

I'm also one of the organisers at the London Kitesurfing Association and a keen kitesurfer.

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