Decoding Who Owns Your Content On The Internet
Why Listen To This Podcast?
You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then?
For this episode of Own Thy Audience is Ben May, the founder of The Code Company, joined us on the 17th of June 2020 at 12:00 PM IST. Someone who has been in the digital publishing industry for a long time now and understands the importance of audience ownership.
The major discussion revolved around these points:
- Understanding the concept of ownership on the internet
- How content creation does not imply owning the value generated out of content
- How can creators get maximum value from their content
- Comparisons – WordPress vs Medium. Email list vs Facebook page, your marketing list vs social following
Claudio Cabrera
Deputy Off-Platform Director, New York Times
Claudio Cabrera is the Deputy Off-Platform Director at the New York Times. An award winning audience development expert, journalist and a future author, Claudio has also worked as the Director of Social and Search Strategy at CBS Local Digital Media.
Someone who began their career in 2004, Claudio has come a long way, efficiently fitting in the roles of a journalist as well as an SEO expert. A great revenue driver for all the organisations he has worked for, Claudio is currently working on a short stories book focused on race in Latin America.
Other Episodes
How Audience Ownership is the Most Important Cornerstone For Media Business
Watch Ben Ilfeld talk about the changes that the publisher industry has seen in the last decade.
Why Every Business Needs To Obsess About Site Performance
Watch Mark Randall illustrate the importance of site performance for websites today.
