Watch the recording to know how newsrooms can make the best of GA4
Newsrooms are at the forefront of creating and distributing high-quality news content. In today's highly competitive digital landscape, publishers need to make every move with precision to cut through the noise and attract and retain readers. To achieve this, it's crucial to track and analyze reader behaviour effectively. Understanding your audience's behaviour, interests, and preferences is critical to optimizing your content strategy and driving engagement and revenue.
As a publisher, you may have been relying on Universal Analytics to track and analyze your audience's behaviour. However, as of July 1, 2023, standard Universal Analytics properties will stop processing data, making it essential to move to the new and powerful Google Analytics 4 (GA4) platform.
Anil Batra, Managing Partner, Optizent and Optizent Academy, covers the ins and outs of Google Analytics 4, helping you unlock your full potential to drive engagement, revenue, and growth.
Some of the topics Anil covered in the webinar include:
This webinar is a must watch for anyone looking to learn everything about Google Analytics 4.
Anil is a seasoned Digital Marketing and Analytics consultant with 20 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. He has taught and trained over 50K Digital Marketing and Analytics folks over the years of teaching at UBC, University of Washington, Bellevue College, and speaking engagements at various conferences as well as Optizent Academy. He also served on the Board of the Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
As Founder & COO, Vivek leads operations and marketing for iZooto. He spent the last 12 years building marketing and advertising products. Over 1000+ digital publishers and broadcast media organizations use iZooto daily to engage and retain their website visitors. Vivek works closely with iZooto's customers helping them build a robust engagement strategy. In his free time, he enjoys cycling, solving Sudoku with his mother, and building LEGO kits.