“Insanity is doing the same thing over and over again and expecting the same results”, said Albert Einstein. While you want to grow your business, we are creatures of habits, working on the same strategies, setting the same frameworks, which forces us to come a full circle. Trying something new can be tricky if you are skeptical about the end results. And to understand how others have optimised their growth, is not an open book available out there for you to grab.
Cahyanto Arie, Head of Growth at KapanLagi Youniverse has helped build many products for KapanLagi Universe managing the full product lifecycle, from the requirement to launch, and has helped many publishers grow their business. Arie took out some of the best case studies and examples and spilled the beans to what it takes to grow a business to greater heights.
Here is what Arie covered-
Cahyanto Arie Wibowo is currently Head of Growth at Kapanlagi Youniverse. He is responsible to manage the full product lifecycle, from requirements to launch, for all new products and features that support all KLY Products (Liputan6.com,Kapanlagi.com, Fimela.com, Bola.com, Bola.net, Merdeka.com, Otosia.com, Dream.co.id, Brilio.net).
Arie works cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. He also has vast experience in the Digital Media Industry in Indonesia.