Growth Optimisation for Digital Publishers:
Frameworks, 
Metrics, Measurement and Prioritization

Watch to know everything about growth optimisation

Why do you need to watch the recording?

“Insanity is doing the same thing over and over again and expecting the same results”, said Albert Einstein. While you want to grow your business, we are creatures of habits, working on the same strategies, setting the same frameworks, which forces us to come a full circle. Trying something new can be tricky if you are skeptical about the end results. And to understand how others have optimised their growth, is not an open book available out there for you to grab. 

Cahyanto Arie, Head of Growth at KapanLagi Youniverse has helped build many products for KapanLagi Universe managing the full product lifecycle, from the requirement to launch, and has helped many publishers grow their business. Arie took out some of the best case studies and examples and spilled the beans to what it takes to grow a business to greater heights. 

Here is what Arie covered-

  • How you can optimize, prioritize and improve
  • How to build a sound strategy for sustainable growth
  • Metrics to track and the framework to follow and measure 
  • Case studies and examples you can get inspired from

Learn Everything About Growth Optimisation

Jeff Misenti

Co-founder, The Publisher Desk

Jeff is an experienced media executive with a demonstrated history of success in leadership roles. Strong entrepreneurship professional skilled in Search Engine Optimisation (SEO), Digital Strategy, Monetization, Integrated Marketing and Advertising.

He has worked as a Managing Director – Audience Insights & Experience at News UK and as a Chief Digital Officer at Fox News Digital. 

He later went on to form the Publisher Desk in 2016, a company that helps businesses increase revenue and reduce operational costs.