Marketers need to realize that more is less when it comes to Push Notifications. Too many alerts would neither increase conversions nor help them build a brand. It only chokes your subscribers and leads to more churn.
Segmentation is not just the latest fad. It directs the right content towards the right reader. What value does the content bear to a subscriber if not kept relevant? Understand how one maintains this relevance in Push Notifications.
Let's get this straight - the reason, why users subscribe to the website, isn't filling your pockets with incremental dollars. Only-ads can never be a sustainable monetization model for website owners. Deliver the value they gave their consent for. We can't wait to tell you "how?".
Founder at iZooto
Monetizing with Push Notifications has become the newest wrinkle for website owners all across the globe.
Why not, the channel is so efficient after all.
However, most of us are failing to get the hang of it when it comes to monetization. Push notifications are nascent which gives us, the primary practitioners, the responsibility to locate the pitfalls while monetizing and make the world wary of the same.
Founder at iZooto
Vivek Khandelwal founded iZooto three years back to help businesses engage and retain website visitors with personalized web push notifications. iZooto works with more than 15,000 marketers worldwide and was recently ranked first in the G2Crowd listing of “best web push notification software”.
iZooto is trusted by many large enterprise publishers including the likes of Condé Nast, NewsCorp, BloombergQuint, etc and have helped publishers boost their site traffic by up to 15%.
Publishers also tap on iZooto's monetization stack to increase the revenue by up to 12% with push notification ads.