Instagram is one of the most powerful social media sites for publishers to promote their website. Currently, Instagram hosts about 1 billion users today. Moreover, as per the data from Hubspot, Instagram is the 7th most-visited website and the 4th most-used social platform today.
By sharing compelling pictures, stories, and videos, publishers can boost reader engagement on their website and improve traffic. Additionally, publishers can use hashtags, create campaigns, and engage with influencers on Instagram to further increase awareness of their website as well as drive traffic from their website directly to instagram.
WordPress Instagram Plugins and their Need
Instagram is a popular platform among the Gen Z and Millennial audience. This photo and video platform is also a source for brands and celebrities to offer exclusive content in the search for greater following. In fact most popular publishers are repurposing their content on Instagram. The Wall Street Journal shares exclusive content on Instagram first and then their website which helps reach out to younger audiences effectively.
Publications can integrate an Instagram plugin to showcase their Instagram content right on the web. This increases the visibility of their Instagram page and also helps them garner more likes and shares from it. Another benefit is that an Instagram plugin gives publishers the opportunity to convert flyby visitors into their social followers.
Entertainment publishers that rely on Instagram content from celebrities can benefit from these plugins. Readers who want to stay up to date are also incentivised to follow the publisher for insta-updates.
Out of the hundreds of Instagram plugins available, which one should you choose? We have narrowed the search down to the 8 best Instagram plugins for publishers on WordPress.
Instagram Plugins Premium Features Compared
Spotlight is a WordPress plugin that allows you to display your Instagram photos in a beautiful, responsive grid. With just a few clicks, you can have your photos up and running in no time.
It is easy to use and comes with a variety of features to make your experience even better. With its user-friendly interface, you can quickly and easily create a grid of photos that can be tailored to your specific needs. You can also customize the appearance of your grid, choosing from a variety of layouts and color schemes.
As a publisher you can use different layouts and color schemes for various types of stories. Premium features from the app include unlimited feeds, automatic post backups, pre-built templates and more.
2. WPZOOM Social Feed Widget
The WPZOOM Social Feed Widget is a great way to display your social media feeds on your WordPress website. The widget is highly customizable and comes with a number of features that make it a great choice for any website. With the WPZOOM Social Feed Widget, you can display your social media feeds in a number of ways, including a grid, list, or slideshow.
This plugin is a great way to keep up with your social media feeds on your WordPress website. It allows you to display your Facebook, Twitter, and Instagram feeds in one convenient place. It is highly customizable, so you can choose which feeds to display and how often to update them.
Premium features include access to 32 WordPress Themes, automatic updates, fast & friendly support and access to future themes.
3. Smash Balloon Social Photo Feed
The Smash Balloon Social Photo Feed is a great way to display your photos on your website from Facebook, Instagram, and Twitter in a single feed. This is a great way to keep your photos organized and make sure that your visitors can see them all in one place.
The Smash Balloon Social Photo Feed plugin is an excellent way to display posts from a non-private account on your website. This responsive plugin looks great on any type of device, whether it's a mobile phone, desktop, laptop, or tablet. You can also customize your feed to change the way it looks to your viewers. The "Load More" button lets your visitors load an infinite number of posts, keeping them engaged with your site for longer.
Premium features include user feeds, hashtag feeds, pro layouts, Visual Moderation System, Photo/Video Lightbox, carousel/slideshows, and more.
4. Feed Them Social
The Feed Them Social plugin is a great way to connect with your followers and ensure that your website is always up-to-date with your latest Instagram photos.
With the Feed Them Social plugin, you can display your Instagram photos in a variety of ways, including in a grid, in a slideshow, or in a lightbox. You can also choose to display your photos from a specific Instagram hashtag. And if you want to really get creative, you can even create a custom Instagram feed.
With this plugin, you can add your Instagram feed to a sidebar, post, or page - wherever you want it to appear. Plus, the plugin includes two buttons at the top and bottom of the feeds, inviting visitors to like and follow your social media profiles. This is a great way to gain likes on posts and convert website visitors into instagram followers.
Some of the premium features for Feed Them Social include multiple feeds, fully responsive feeds and follow button options.
5. Instagram Feed Gallery
Instagram Feed Gallery Plugin enables you to display your Instagram photos on your WordPress site. With this plugin, you can easily create a gallery of your Instagram photos, and display them in a variety of ways. You can choose to display your photos in a grid, or in a list.
You can also choose to display your photos in a lightbox, or to link to them directly. This plugin also allows you to choose how many photos to display, and how often to refresh your photos.
This plugin is easy to set up and use, and it comes with full support for responsive layouts, so your galleries will look great on any device.
Instagram Feed Gallery offers premium features such as multiple Instagram user accounts, Boxed mode for your Instagram Gallery and the option to display Instagram pictures in a card.
6. Enjoy Social Feed
The Enjoy Social Feed wordpress plugin includes features such as the ability to display your latest tweets, posts from Facebook, and Instagram photos. You can also customize the plugin to display only certain types of content from your social media accounts. The plugin is a great way to keep your website updated with your latest social media activity.
This plugin for WordPress makes it easy to add a carousel or photo grid from your social media feed to your website. With the built-in editor, you can easily generate a shortcode to display the most relevant images from Instagram on your website. This is especially helpful if you don’t post often to your Instagram feed but want the images to be fresh for your website visitors.
Enjoy social feed offers a variety of premium features including multiple instagram feeds, photos from multiple hashtags in the same feed, Lightbox feature, Instagram Carousel, Instagram Grid, Instagram Polaroid, Instagram Album and Badge view.
7. Instagram Journal
Instagram Journal uses Instagram API, so you can display photos from your own account, a public account, a specific location, and more. Plus, you can customize the color scheme, gallery size, photo size, photo gutter size, and view mode of your feed to get just the look you want.
Whether you're looking for a classic view, collage carousel, large carousel, or infinity slider, Instagram Journal offers all these options.
With this plugin, you can easily display your photos in a masonry-style layout, with or without a lightbox. This plugin also allows you to display your photos in a slideshow, with or without captions.
Premium features include multiuser Instagram feed mode, multiple, fully customizable carousel views, photo limit control, responsive HD videos, and Instagram contest mode.
8. Easy Social Feed
The Easy Social Feed plugin is a great way to keep your social media feeds organized and accessible. With this plugin, you can easily display your feeds from various social media platforms on your website or blog. This is a great way to add value to articles while keeping visitors updated on your latest posts and activities. Additionally, the plugin provides an easy way to moderate and control the content that is displayed on your feed.
Easy Social Feed is a responsive and SEO-friendly WordPress plugin that enables you to display photos and videos from your Instagram account on your site. You can customize the plugin to match the look and feel of your site, including the number of columns, colors, and borders of your feed. You can also create multiple skins so that you can display a feed differently on a post or page, in the footer or sidebar.
Premium features include Visual Moderation, advanced popUp, layouts, images and videos gallery, image filters, animate filters, fully customisable layouts and more.
As a news publisher, the use of Instagram can be a great way to engage your audience and provide additional information on the topics you write about. You can post relevant photos and videos from Instagram directly into your articles helping you build credibility. At the same time you can also use your website to drive traffic to your Instagram profile.
Entertainment publishers can take full advantage by using Instagram to provide a behind-the-scenes look at their work. If you're looking to get started with Instagram as a news publisher, these were some of the best Instagram plugins for WordPress that we've found.