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9 Best AI Writing Tools for Newsrooms

Last updated on Oct 31, 2023

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9 Best AI Writing Tools for Newsrooms

AI has made significant strides in the past two years. There are multiple fields in which AI has helped cut down the time taken to do certain tasks. While the rise of AI was looked at as a passing fad, the reality is that it is here to stay. In fact Google has also changed its stance on AI, allowing content created using AI to rank similarly to human-written content. This is a significant change and can tip the scales in the favour of those leveraging AI effectively. If your newsroom hasn’t experimented with AI yet, now might be the best time to start. 

AI writing tools are  revolutionizing the way news is reported and presented. AI tools are capable of generating content that is not only accurate but also engaging and compelling, leading to increased efficiency and productivity in the newsroom. In this article, we will explore the benefits of AI writing tools in the newsroom, Google's stance on AI-generated content, and its potential impact on SEO. For those looking to try out a couple of tools, we’ve also added a curated list of the best tools. We’ve also added tips for news editors to implement this effectively in their existing workflow. 

What are the Benefits of Using AI Writing Tools?

A common question we hear from journalists. For starters, AI writing tools in the newsroom can help boost efficiency and productivity. These tools can automate time-consuming tasks, such as fact-checking, data analysis, and even drafting articles, allowing journalists to focus on pressing matters, such as investigating stories and conducting interviews. By speeding up the process, these AI writing tools help newsrooms to produce more content in less time, ultimately leading to increased revenue.

AI writing tools are also capable of producing high-quality content that is engaging and compelling. With the ability to analyze data and identify trends, AI tools can produce articles that are both accurate and interesting, ensuring that readers are engaged and informed. This is particularly useful when covering breaking news, where journalists often have to produce content quickly and accurately. AI writing tools can be used to quickly set context and even suggest different angles that can be taken while covering the story.

Another benefit of using AI writing tools is that they can help reduce errors and biases in reporting. These AI writing tools are not subject to the same biases as humans and can analyze data objectively, leading to more accurate reporting. This is especially important in the age of fake news, where accuracy and objectivity are more critical than ever. In fact there are AI tools that can be actively used to curb fake news from spreading.

News Publications using AI Writing Tools

Several news publications have already begun using AI writing tools in their workflow. Google is also demoing an AI writing tool to The NewYork Times, The Washington Post and The Wall Street Journal. Gannett, the largest newspaper publisher in the US is also using AI to write short stories for print based on stories written by human writers. Several news publications have already begun using AI writing tools in their workflow.

Reuters is another news publication that has integrated AI writing tools into its workflow. In 2020, Reuters announced that it would use an AI-powered tool called News Tracer to identify breaking news stories on social media. News Tracer can analyze thousands of tweets per minute and identify breaking news stories before they are reported by traditional news outlets.

AI-generated Content vs SEO

Google has been at the forefront of the debate on AI-generated content and its potential impact on search engine optimization (SEO). In a blog post in 2017, Google stated that it does not have a problem with AI-generated content as long as it meets the same standards as content written by humans. Google's search algorithms are designed to prioritize high-quality content, regardless of whether it is generated by humans or AI.

Google also noted that AI-generated content can be problematic if used to create low-quality content to manipulate search rankings. This is because Google's algorithms are designed to penalize websites that use spammy or manipulative tactics to rank higher in search results. Recently, Google has cleared i’s stand stating that high quality content will be rewarded, irrespective of how it’s produced.  News editors should ensure that AI-generated content has the same quality standards as their human written content to avoid being penalized by Google.

Despite these concerns, there are many news publications that are currently using AI writing tools in their workflow. Here are seven popular AI-writing tools that are currently available:

Most Popular AI Writing Tools for Newsrooms

So here are the best AI Writing Tools that can help you write news articles, blogs, and even social media copies quickly and easily. This also includes some of the free AI copywriting tools that offer a free trial.

Popular AI Writing Tools Compared

Platform Name





Pricing Model





Pricing Range

Varies by Usage


$40/month -custom


Language Support

Multiple languages




AI Capabilities

High-level language processing, advanced NLP capabilities

Article creation, blog post writing, content optimization

Content creation, writing assistance, grammar and spell check

AI-powered copywriting and content optimization

Industry Focus

All Industries

Content Marketing

Content Marketing, Sales, and Marketing

Content Marketing, eCommerce, Advertising

Integration Options

Integrates with many third-party applications and services

Integrates with Google Docs, Microsoft Word

Integrates with HubSpot, Salesforce, Marketo, and more

Integrates with WordPress and Shopify


Popular AI Writing Tools Compared

Platform Name



Article Forge


Pricing Model





Pricing Range


Contact for Pricing

$13/month - custom


Language Support





AI Capabilities

Content creation, SEO optimization, grammar and style check

Content creation, research assistance, SEO optimization

Content creation, article writing, SEO optimization

AI-powered copywriting and content creation

Industry Focus

Digital Marketing, Content Marketing

All Industries

Content Marketing

Content Marketing, Social Media

Integration Options

Integrates with Google Docs, Microsoft Word

Integrates with multiple content management systems

Integrates with WordPress, Shopify, and many others

Integrates with Google Docs, Microsoft Word

1. ChatGPT

ChatGPT is a state-of-the-art language model that uses natural language processing to generate high-quality articles and blog posts. It can mimic human-like writing, saving time and reducing the need for manual input. ChatGPT can generate content on any topic and can also generate images now which can be used for representation purposes in articles.

ChatGPT can be prompted to incorporate specific keywords and phrases for SEO optimization and can also be used to repurpose long form content into short stories, video scripts and even into social media posts. ChatGPT Plus offers the GPT4 model which offers a better output compared to the older GPT 3.5 model. ChatGPT Plus can extract data from files and also offers plugin support which broadens its capabilities.

ChatGPT Plus is priced at 20$ per month, alternatively, you can also use the ChatGPT API to reduce costs and integrate it within your CMS.

2. Google Bard

Google’s Chat Based AI tool is another writing tool that you can consider. It is always connected to the internet and pulls the latest information to match your prompt. Bard understands context and can retain it throughout the chat making it easier to feed information to it, without going back and forth, or writing really big prompts.

Google Bard

Google Bard can be used to generate ideas, and can also be used to fact check information before publishing. One of the most useful features of Google Bard is that it can inspect its own content and flag content that might not be completely accurate to help journalists identify it and make necessary changes. Google Bard is free to use and also offers multilingual responses which is a huge plus for regional news publishers. 


3. AI Writer

AI Writer Copywriting ToolAI Writer is an AI-powered writing tool that analyzes data and generates quality content that is unique and SEO-friendly. It also uses citations which make its easier for journalists to check the authenticity of the article. It uses advanced algorithms to create articles that are optimized for search engines and can help improve website traffic.

AI Writer can create content in different formats such as blog posts, news articles, product descriptions, and more. The tool can also suggest topics and headlines for writers, saving time and effort. It is also capable of rewriting content which is a big plus while rehashing older stories or repurposing content for social media.AI writer also offers an option to import text straight to WordPress which could be a big plus for news publishers on WordPress. 

AI writer pricing

4. Copy.ai

Copy.ai uses generative AI to create long form articles, social media copies, ad copies, sales copy, short form content, and more. It can also create article briefs which can be quite handy for editors who assign stories to their journalists. Copy.ai can also be used to generate meta descriptions, titles, and suggest images and designs, making it a valuable tool for news editors looking to create engaging content across platforms.

CopyAI pricing

Copy.ai can help news editors save time by creating content quickly, while also ensuring that the content is optimized for social media and ads. The tool can also suggest hashtags and keywords for SEO optimization.

5. Jasper.ai

Jasper uses natural language processing to generate data-driven articles in minutes. It can analyze complex data sets and create insightful articles that are well-researched and easy to read. Jasper has integrations with popular tools such as Google Docs, Grammarly, Zapier, Surfer SEO and more to help streamline your workflow.

For newsrooms using Google Docs for writing articles, the integration of Jasper.ai helps create content right at one spot.  Jasper.ai can be useful for news editors who need to create data-driven stories on various topics such as finance, technology, and health. The tool can also create charts and graphs to visualize the data.

JasperAI Pricing

6. Longshot.ai

LongShot is an AI-powered writing assistant that can help news editors create engaging content that resonates with readers. It can generate headlines and summaries that are catchy and informative, as well as suggest images that can be used in the article.Longshot.ai has a feature called FactGPT that helps with fact checking AI generate content and helps find citations for it. This can work for breaking news as well which is a big plus for enterprise news publishers.  Longshot.ai can also analyze existing content and provide recommendations on how to optimize it for better readability as well as for SEO.

LongshotAI pricing

7. Peppertype.ai

Peppertype uses AI to generate text that mimics the writing style of the user. The tool can also provide suggestions on how to improve the content and make it more engaging. Peppertype.ai can be useful for news editors who want to maintain a consistent writing style across their publications. Additionally, it can help writers create content that resonates with their audience and keeps them engaged.

Peppertype Formats

Peppertype Pricing

8. Connexun

Connexun is an AI news engine that can stream through multiple sources to search and analyze news content in real-time. It helps news journalists search from news that is trending across the world to local news that has just started making waves. It uses Natural Language Processing (NLP) to go through multiple sources of news and uses AI to generate quality content that is tailored to the user's needs. It can create articles on any topic and analyze data to provide insights and recommendations.

Connexun can help news editors create personalized content that resonates with their readers. The tool can also optimize content for search engines and provide recommendations for headlines and subheadings.


9. Article Forge

Article Forge  is an AI-powered content generator that can create high-quality articles in minutes. It can automatically add titles, videos, images, and relevant links to enrich your written articles. This content generator uses new LSI (Latent Semantic Indexing) keyword innovations to make text search engine friendly. It can analyze data and create unique content that is SEO-friendly and well-researched.

The tool can create articles on any topic, including news, sports, health, and more. Additionally, it can incorporate specific keywords and phrases for SEO optimization.

Article Forge pricing


Tips to Integrate AI Writing Tools Into Existing Workflow

  • Start small: Begin by using AI writing tools to supplement your existing content, rather than replacing it entirely. This will help you get a sense of the tool's capabilities and limitations.
  • Train the tool: Many AI writing tools allow you to train the model on your specific writing style and preferences. This can help to improve the quality of the output and ensure that it is consistent with your brand voice.
  • Edit and revise: Even the best AI writing tools are not perfect. It is important to carefully review and edit the output generated by the tool to ensure that it is accurate, grammatically correct, and consistent with your brand voice.
  • Set clear guidelines: Before using an AI writing tool, it is important to establish clear guidelines and standards for the type of content you want to produce. This will help to ensure that the output generated by the tool is consistent with your brand and editorial standards.
  • Use analytics: One of the benefits of using AI writing tools is that they can generate a large volume of content quickly. However, it is important to track the performance of the content generated by the tool to ensure that it is resonating with your audience.
  • Consider the implications: The use of AI writing tools raises ethical questions about the role of technology in journalism and the potential impact on jobs in the industry. Consider these and use AI writing tools in a responsible and transparent manner.

Overall, AI writing tools offer a promising solution for news editors looking to increase efficiency and productivity in their workflow. By using these tools, editors can produce high-quality content at scale, while also freeing up time for more important tasks such as research and analysis. As the technology continues to evolve, it is likely that more news publications will adopt AI writing tools as a key component of their content strategy.

Want to know more about AI-writing in Digital Newsrooms? We recently hosted a superhit webinar with Ankur Pandey (Co-founder, LongShot AI) about whether AI is the Editor's assistant or replacement. Click here to get FREE access to the AI writing webinar.

Editor's note: Article has been updated with up to date information and Google Bard was added to this list. 

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Punya Batra
Punya Batra
Punya is a full-time content marketer and a part-time blogger who loves to explore the unique stories behind brands. She pens down short stories, poems, and one-liners in her free time. Her dream is to publish her thoughts as a book someday.

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