Best Practices for Publishers to Keep Facebook Followers Engaged

Last updated on Nov 18, 2022

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Best Practices for Publishers to Keep Facebook Followers Engaged

There is no denying that Facebook is one of the most powerful platforms to engage your audience. However, you need to play along with Facebook’s algorithm to ensure that your post is visible to your audience. This algorithm is constantly evolving using artificial intelligence and machine learning to serve users content that is valuable to them. 

In 2022, Facebook’s algorithm is prioritizing content users interact with, this includes posts from friends as well as pages. The second signal is the type of content, so if a user engages with video, they’ll be shown more posts in that format. Lastly, if users interact with posts, they’ll see more of those posts in their feed. Facebook ranks posts based on these three parameters and decides its visibility to users. 

Popular news and media websites have their own Facebook pages with thousands or millions of followers. These audiences matter a lot because engaging with them helps increase overall engagements. These engagements also help such posts to show up in a follower's newsfeed.

Additionally, when articles on Facebook are liked and shared, the visibility of the post is opened up to other people on the list. This has the potential to drive traffic further as well as increase the visibility of your brand’s Facebook page to other people. Ultimately, this has the potential to drive traffic straight to your website. .

So, engaging your followers is more important than ever before to increase your visibility on Facebook. But how does one engage the Facebook following they’ve built? Here are the best practices to keep your Facebook followers engaged.

You Only Get 8-seconds to grab their attention

Gone are the days when we used to think that there's just one perfect time to post on Facebook for all brands. Now, we believe that every brand has its own ideal time(s) to post content because it varies based on several factors specific to each brand. These include things such as: what industry you're in, where your audience is located, and when your followers use Facebook.

The best way to find out what time works best for your brand is to look at your own data. Facebook Page Insights, under the Post tab, allows you to see the time of the day when your followers are active for each day of the week. Use this information to determine when you should be posting content for maximum engagement from your audience.

It's important to post regularly on social media so your audience knows what to expect from you. Testing will help you determine the ideal posting schedule to get the best response from your fans, but social media experts recommend posting at least two or three times a week.

Switch Formats, Use Memes

Try out new formats and see what works best for your audience. For example, younger audiences are more likely to engage with content that is presented in the form of a meme. Keep in mind that your Facebook audience is not looking for a sales pitch; they want content that will make them smile, think, or improve their lives in some way.

The social media landscape is always changing, so it's important to experiment with new content to stay ahead of the curve.

Not too long ago, images were the best type of content for driving engagement. Now, videos are leading the way. Brands that started using video early on before it became popular were able to benefit from the trend the most.

Also read: Meta Going The TikTok Way Puts News Publishers In A Spot

Long posts are dead

With the average person's attention span gradually decreasing, it's important to make sure that the content you're putting out is original, captivating, and easy to consume. Long posts with big blocks of text are no longer as effective as they used to be, especially when people are scrolling through their feeds quickly. A good photo with a small caption or an interesting video is more likely to capture someone's attention.

If you need help to come up with new and original content to post, content curation can be a great solution. Curating quality content from other sources is a great way to share informative and exciting content with your audience, without having to come up with everything yourself.

Create specifically for Facebook 

When it comes to social media, it's important to remember that each platform is unique and what works on one, might not work so well on another. For example, using hashtags and GIFs are great strategies on Instagram and Twitter, but they don't perform as well on Facebook. So when creating content for your Facebook page, make sure it is original and specific to the platform. 

Facebook is a great platform to showcase UGC (User-generated Content) like customer reviews, videos, and other forms of feedback. You can also engage your audience with humorous posts or relatable memes. You might have also seen examples of brands engaging in moment marketing. This will help you better engage with your audience and achieve the results you want. 

Also read: Increasing Facebook Reach and Engagement with Messenger Push Notifications

Engage with Followers

Do you want to get more followers to participate on your Facebook page? Here are some tips:

  • Ask questions in your posts. This will give your followers a chance to share their thoughts and participate in the conversation.
  • Share relevant news or blog posts and ask for opinions from your followers. This will show that you value their input and that you're interested in hearing what they have to say.

By following these tips, you'll be able to encourage more participation from your followers and build a stronger connection with them. This will also help understand your followers better allowing you to tailor content for them. If someone takes the time to comment on one of your posts, you should definitely reply. No one likes being ignored, and your fans want you to engage with them in return.

Make sure you have a team in place to monitor and respond to all comments. Sometimes a simple comment back is all that’s needed. A good practice would be to add links to other relevant articles while commenting.

Post consistently 

The key to success on Facebook is consistency. Posting regularly will help you stay on the minds of your followers, and posting at the times when they are most active will help ensure that your relevant posts are seen by them.

Since the Facebook Feed is based on an algorithm, your followers will not necessarily see your content the moment it’s posted. Still, “when was this posted” is one of the signals for the Facebook algorithm. And Facebook itself says that you’re more likely to see engagement if you post when your followers are online. So make sure to take advantage of those times by posting consistently!

Experiment with different content mediums


Try experimenting with different types of content to see what works best with your audience. For example, video posts are said to have a higher engagement rate than photos. So if you want to enrich your followers' feed, posting videos relevant to your topic would be a great way to do that. If you don’t have a dedicated video team, you can take a look at our guide on beginner video tools. Alternatively, you can also syndicate videos from Youtube. Facebook Live videos see the highest engagement of all, so incorporating a real-team broadcast into your social strategy every once in a while could be beneficial.

Convert Engaged followers with Messenger Push Notifications


If you’ve put in all the effort to engage your Facebook followers why not go a step further and convert them into subscribers? Messenger Push Notifications help you convert your most engaged followers into subscribers. Once they comment on any of your posts, they will be prompted to subscribe to your notifications. After they are subscribed, every notification you send will land straight in their Messenger inbox. This creates a direct channel to interact with your engaged followers and an opportunity to convert them into site visitors.

Conclusion

Facebook is a powerful tool for companies looking to reach out to their audience. If you don't know how to utilize it, you are missing out on the opportunity to connect with your audience and grow your traffic. With over 1.5 billion users on Facebook and over 6 million businesses using it, Facebook is a great place to promote your business and publish content.

For publishers, engaged followers are a great source of website traffic. They are also highly proactive in sharing articles further thereby increasing your reach. We hope that this article was able to give you some new ideas for how to better engage your Facebook followers and get the most out of your Facebook page. 

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Punya Batra
Punya Batra
Punya is a full-time content marketer and a part-time blogger who loves to explore the unique stories behind brands. She pens down short stories, poems, and one-liners in her free time. Her dream is to publish her thoughts as a book someday.

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