Amway, which began as a basement run operation (which is now a billion dollars a year sales company), used a subtle tactic a few years ago. Amway once asked its sales representatives to go around giving free samples to households in a device called a BUG. Products ranging from detergents to cosmetics were given as free samples. The product was left with the customers for 24, 48 or 72 hours at no cost or obligation to them.
The salesperson told the customer to just try the product. That’s an offer no one could refuse. At the end of the trial, the Amway representative returns and takes the remaining BUG and give it to the next potential customer. By now, the customer has been trapped in the web of reciprocity and would end up buying the product. This resulted in an excellent growth record for Amway, the BUG device had created a massive stir in the market and the company is where it is now.
This is what Robert Cialdini in his book “Influence: The Psychology of Persuasion” talks about. He has listed down six principles, out of which the first one is the Principle of Reciprocity. Simply put, “people are obliged to give back to others in the form of a behavior, gift, or service that they have received first."
There is not a better place than the internet to validate this. As a user, doesn’t it feel good when you are being acknowledged, given the importance and entertained with exclusive offers? For the first time website visitors, giving a warm welcome becomes essential to show that you appreciate them subscribing. Using web push notification, you can convert your anonymous website visitors into an audience. As these users subscribe to push notification, reciprocating their action with a welcome notification that presents a unique offer is a great way of kickstarting a relationship.
The welcome notification also assures the user that they have successfully subscribed to your website. Thanking people is an essential part to make users feel valued and welcome notification plays a pivotal role in making this happen.
The concept of acknowledging and welcoming users is extremely powerful yet marketers don't recognize it. When you subscribe for a newsletter or catalog updates over email, over 74.4% of consumers expect a welcome email. This is applicable for a web push notification as well. As a channel, a web push notification is a fairly recent phenomenon but has a very high impact on user engagement. Welcome notification is exactly like the welcome emails that you receive once you subscribe to a newsletter. But unlike emails, push notifications have a higher impact and a far higher chance of being noticed as they enjoy higher visibility. It is surprising to know that push notifications produce twice as many open rates and click-throughs than emails.
Make sure that you roll out these automated welcome notification within 10-30 seconds of subscription confirmation. Hence, making users happy with exciting offers and attracting them in a few seconds of subscription. It is crucial to reach out to the customer at the right time and encourage them to engage with you. The welcome notification is your first personal interaction with your subscribers. So make it a good one.
All our lives we have heard that the first impression is the last impression. Then why not apply it here? Welcome notification is the gem that can impress your users within seconds. Hence the templates need to be incorporated into creativity and have attractive offers that tempt the user to click on them. Here are five welcome notification templates that you need to have a look at:
Immediate Cash in
Once they subscribe, your notification should welcome them. What would be more welcoming than an introductory offer that they can't resist clicking on? Discounts on the first purchase, giving them the right nudge to buy something from your website and encouraging future purchases.
Create an instant connect and drive more sales by triggering emotions. Check out 40+ irresistible web push templates that users can't help but click.
The limited period enchantment
Increase user traffic by offering exciting discounts and creating a sense of urgency. Notifications that specify the duration of offer increase the chances of them clicking on your notifications.
Keep in touch
Yes, they have subscribed to your website. But how do you keep them hooked on? You might have amazing offers, but sometimes users need an extra push to revisit your site. How to make a deal they can't resist and also ensure that you are driving in repeat traffic? It's simple, provide them an offer stating that has a discount on their next purchase. It's sure to drive them right back to your site.
Share your Happiness
Emoticons help your words convey the emotions they carry. Let your subscribers know how excited you are to have them on board. Shower them with offers and turn the party mode on!
It is not only important to welcome new users with incentives, but also encourage them to refer others. Inform them about your program and the benefit that they can get out of it. This is a sure-shot strategy of building subscriber motivation and gaining new users.
These are 5 welcome notifications that have the potential to convert subscribers into customers. Check out iZooto tutorials to define iZooto’s welcome notification in a few simple steps and create an outstanding red carpet ready welcome template. Know more about Web Push Notifications here.
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