As Trak.in was new in their domain, they were still trying to figure out what works out for them and what does not. As a publisher, they are among the early adopter of web notifications. They received a 10X impact by leveraging Web Push Notifications. 


A Leading Business News Blog

Trak.in is a leading business news blog covering the Indian startup and technology space, with over 50K+ followers.


Increase Subscriber Base and Engage Users


User consents were taken on the solution provider’s subdomain, limiting the user experience and creating a permanent lock-in and dependency

Limiting Scale

The subscription was a 2 Step process for users -thus, increasing the drop off rates and limiting subscription.



“Web Notifications are a great way to engage users - it is probably the best one-on-one communication tool between a publisher and a reader ”

-Arun FounderTrak. in





Repeat traffic


Impact on conversions


Click Though Rate


One Click Subscription

User First - Cookie Less Solution

Client First - Users subscribe to your domain

Better Conversions - Scale faster and better



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Drastic Increase in Subscribers and Repeat Traffic



“The current process increased the subscriber conversion by about 8x to 10X - Earlier we collected around 40-50 subscribers in a day and now with the new method we do around 300 to 400 subscribers”

-Arun Prabhudesai, Trak.in Founder



30- 40% repeat traffic on Trak.in is powered by Push Notifications. 


subscriber acquisition trend for trak.in

“We get nearly 10% click thru rates onmost of our notifications, which is quite adecent number. We are still in early stages,30-40%and still figuring out what works and whatdoes not. Over a period of time we thinkthat our CTRs will grow further. ”

-Arun Prabhudesai, Trak.in Founder

Other Case Studies

How Rehlat gets 2.5X conversions with iZooto

2.5X conversion with web push notifications

How Jabong turbocharged its sales after implementing push notification

3% of total sales from web push notifications 

Engaging subscribers and driving sales

Bajaao gets 5X conversions using iZooto as compared to paid campaigns


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