Trak.in
How Trak.in boosted their Notification Subscriptions by 10X
As Trak.in was new in their domain, they were still trying to figure out what works out for them and what does not. As a publisher, they are among the early adopter of web notifications. They received a 10X impact by leveraging Web Push Notifications.
Background
A Leading Business News Blog
Trak.in is a leading business news blog covering the Indian startup and technology space, with over 50K+ followers.
Challenges
Increase Subscriber Base and Engage Users
Lock-In
User consents were taken on the solution provider’s subdomain, limiting the user experience and creating a permanent lock-in and dependency
Limiting Scale
The subscription was a 2 Step process for users -thus, increasing the drop off rates and limiting subscription.
“Web Notifications are a great way to engage users – it is probably the best one-on-one communication tool between a publisher and a reader ”
-Arun FounderTrak. in
40%
Repeat traffic
10%
Impact on conversions
10X
Click Though Rate
Solution
One Click Subscription
User First – Cookie Less Solution
Client First – Users subscribe to your domain
Better Conversions – Scale faster and better
Implementation
Results
Drastic Increase in Subscribers and Repeat Traffic
“The current process increased the subscriber conversion by about 8x to 10X – Earlier we collected around 40-50 subscribers in a day and now with the new method we do around 300 to 400 subscribers”
-Arun Prabhudesai, Trak.in Founder
30- 40% repeat traffic on Trak.in is powered by Push Notifications.
“We get nearly 10% click thru rates onmost of our notifications, which is quite adecent number. We are still in early stages,30-40%and still figuring out what works and whatdoes not. Over a period of time we thinkthat our CTRs will grow further. ”
-Arun Prabhudesai, Trak.in Founder
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