iZooto For Product Managers

Core Challenges

Never-ending board room discussions. A hunt for new audience acquisition channels. Traffic.      

#1 Building a future-ready brand has a prime ask - an owned audience - can't be built in a snap of a finger. A consistent audience growth that simultaneously scales your website traffic would help.

#2 You lose a portion of your traffic every time an algorithm update hits Search. A portion that if converted to a loyal audience had a decent chance of revisiting your website.

#3 Unlike most media houses, yours believe in content distribution. But the audience built on Facebook hardly sees your content in their feed nowadays. There's a clear need to rely on more than just one source to ensure meaningful and consistent engagement.

#4 Scaling revenues month over month has been a consistent challenge for quite sometime now. All that truly matters now is a sustainable revenue stream.