A good ad layout can improve viewability and drive revenue growth. But how do you know if an ad layout is ‘good’? Simple, you test it. Learn everything about ad layout testing, manual vs. automated testing, and ad personalization.
Header bidding is a proven revenue optimization technique, configuring it, however, can be challenging. Which wrapper do you choose? What is the ideal number of demand partners? How do you set optimal timeouts? Get all your answers.
Are you sure you’re getting the best yield from your ad network? What if you could make multiple networks compete? Ad mediation can help web publishers optimize revenue between closed networks and non-RTB environments.
When it comes to monetizing a website with display ads, most publishers just set up a few ad units on their webpages, and then stop. Unfortunately, this approach doesn’t really work anymore.
In order to truly maximize the revenue potential of a website, you have to familiarise yourself with and implement the latest ad optimization techniques such as ad layout testing, header bidding, and ad mediation. Doing this will reduce the negative impact of banner blindness, increase impression-level yield, and
even improve user experience.
Ankit Oberoi is the co-founder and CEO of AdPushup, a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. AdPushup a Microsoft funded startup, a Google NPM partner, and the winner of NASSCOM EMERGE 50 award.
AdPushup drives an average revenue uplift of 33% for their publishing partners, and their clients include known brands like Newsweek, Reddit, CNET, NDTV, Network 18, Punjab Kesari, GSM Arena, and Axel Springer, among 300+ others.