Grab the Publishers' Secrets for a Higher Ad Revenue

Testing Ad Layouts to Drive Revenue Growth

A good ad layout can improve viewability and drive revenue growth. But how do you know if an ad layout is ‘good’? Simple, you test it. Learn everything about ad layout testing, manual vs. automated testing, and ad personalization.

Configuring and Optimizing Header Bidding

Header bidding is a proven revenue optimization technique, configuring it, however, can be challenging. Which wrapper do you choose? What is the ideal number of demand partners? How do you set optimal timeouts? Get all your answers.

Maximizing Impression-level Yield with Ad mediation

Are you sure you’re getting the best yield from your ad network? What if you could make multiple networks compete? Ad mediation can help web publishers optimize revenue between closed networks and non-RTB environments.

Ankit Oberoi

Co-founder @AdPushup

Why (How, and exactly What) You Need to Stay Updated With the Latest Ad Optimization Techniques.

17th May

11:00 AM EST

When it comes to monetizing a website with display ads, most publishers just set up a few ad units on their webpages, and then stop. Unfortunately, this approach doesn’t really work anymore.

In order to truly maximize the revenue potential of a website, you have to familiarise yourself with and implement the latest ad optimization techniques such as ad layout testing, header bidding, and ad mediation. Doing this will reduce the negative impact of banner blindness, increase impression-level yield, and
even improve user experience.

You'll learn:

Why do you need to start testing your ad layouts?
Should you do it manually or use an automated solution?
What is ad personalization?
Why is header bidding so important?
How do you properly configure header bidding, including selecting the right number of partners and setting optimal timeouts?
What is ad mediation, how does it work, and how can it help you increase the ad revenue that your ad inventory is currently generating?

Ankit Oberoi

Co-founder @AdPushup

Ankit Oberoi is the co-founder and CEO of AdPushup, a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. AdPushup a Microsoft funded startup, a Google NPM partner, and the winner of NASSCOM EMERGE 50 award.

AdPushup drives an average revenue uplift of 33% for their publishing partners, and their clients include known brands like Newsweek, Reddit, CNET, NDTV, Network 18, Punjab Kesari, GSM Arena, and Axel Springer, among 300+ others.