Content syndication is a great way for news and media publishers to put out content. Incorporating syndication into the editorial process helps news publishers push out stories faster with minimal resource and investments. The publisher whose news is syndicated gets access to a wider audience and discovers a new revenue source.If you are a publisher and are currently exploring ways to implement or use content syndication as a means to enhance your publication, we’ve got you covered. Here is our list of tools and platforms that will help you maximize the reach of your content and get started on your syndication journey.
Content Distribution Networks
Taboola has a vast network of publishers who will distribute your content to an algorithmically defined audience. You have complete control over where your content appears. As a publisher you can either promote your website using Taboola or promote other products/ websites via Taboola on your website. This helps bring in additional traffic as well as revenue. Proper targeting may also result in gaining a subscriber which is a big win.
Taboola can natively place material on websites so that it appears in the feeds of the sites where people are most interested. It also allows optimizing the website, so that each visitor gets a unique experience. It is a great medium to distribute your content to high-quality audiences from fellow publishers
Outbrain is one of the largest content syndication networks. It generates over 275 billion content recommendations per month. Outbrain has a large native ad network as well as content marketing distribution methods. Outbrain's paid content can take the form of press coverage, blog posts, podcasts, posts on social media display advertisements, and basically any other type of content you can think of. These are frequently seen as advertisements at the bottom of web pages.
Content syndication is more than just creating more of your own content. It’s about getting your content in front of a wider base of readers who are already interested in your niche. There are a number of ways you can do this, but the easiest way is to learn how to use content syndication platforms that lets you easily distribute your content across the web. Also, it is essential to understand your audience’s preferences.
As publishers you put a lot of effort into a well-researched article. But don't let it look like a big wall of text. You can use infographics as a means to break a continuous wall of text into easy to consume visuals. An infographic can convey a lot more information than text. They are also easily shareable which help increase opportunities for syndication. Other publishers writing on the same topic can also syndicate your infographic, helping you reach their audience and building recall for your publication.
Well written articles coupled with meaningful charts and infographics really help in putting the point across. If you are looking for tools to help you with infographics we will recommend that you take a look at Piktochart. You can quickly find a way to represent your data visually while making it easy to consume. We know publishers are pressed for time, so you can use pre-designed templates on Piktochart to get started.
Venngage is an infographic solution built to convert complex information into a simple infographic. It can be used to make infographics, roadmaps, flowcharts, timelines, visual reports and a lot more. Publishers working on an event-based story can use this platform to create a visual timeline, making it easy for their readers to absorb that information.
It also offers a big collection of different templates in its template gallery. Venngage also offers you the option to narrow down to a specific type of template using relevant keywords.This platform also offers the option to customize an infographics by importing charts. These charts can also be exported into a image or a PDF depending on your requirement.
YouTube is one of the best video syndication platforms. According to Statista there are close to 2.6 billion active monthly users on YouTube. Tapping into such a wide pool of audience will definitely help to get maximum eyeballs on your content. YouTube is also the second most used search engine in the world. This allows your video content to be visible to not only your subscribers but to everyone searching for information on that topic. It is a good practice to add relevant tags into the video to ensure it also serves audiences looking for a similar topic.
YouTube also provides an analytics dashboard that makes it easy to track performance of the content you’ve posted on the platform. You can also use YouTube to embed videos into your articles easily.
Alternatively, you can also use platforms such as Dailymotion and Vimeo to further widen your reach. A big plus is that all the platforms can be monetized which adds to your revenue.
Leverage the Power of Networks
Posting on LinkedIn is a fairly easy process and has the scope to reach your followers in your professional network. Once your follower likes or comments on your content, it is then displayed further across their network, thereby widening your reach. LinkedIn offers both paid and free content syndication opportunities.
It also offers the opportunity to tag certain people on the professional network. For example, If you share an article about the Nothing Phone 1, a tag to its founder Carl Pei does open up the scope of interacting with him on the platform. Any interaction from him further makes the post visible to his network on LinkedIn.
Medium is an underrated platform for editorial personalities and publishers to publish feature-rich articles. You can share your existing articles onto Medium to make it available to a wider audience.Your readers can leave replies to your article and even clap at your story to show appreciation.
On Medium, your article is also visible to readers who are interested in the same topics you’ve written about. If readers follow your publication on Medium, they also get notified when you publish a fresh piece. Publishing on Medium is free, making it a valuable tool for publishers who are still building their audience. Another feature that makes Medium convenient is the easy import of your content by pasting the URL. It automatically formats your written content, images and links. Not just this, it will also apply the necessary tags to ensure search engines recognize your website as the original source.
Facebook lets publishers as well as individual content creators to share their content with targeted audiences through free and paid channels. It offers options such as paid advertisements, sponsored posts and audience analytics tools. But these options don’t let you repost the complete content, you can share snippets and links instead.
Facebook also helps you find the audience with similar choices. You can also post on Facebook groups that are relevant to the topic of your article. Building your own Facebook page also helps while distributing content on this social network.
Reddit is divided into subreddits, which are communities based around a single topic. These range from forums to industry-specific communities.This forum is moderated by individuals who ensure that the hygiene is maintained. It is a good practice to go through Reddit’s Content Policy and the moderation rules of the subreddit you are posting to. Fellow redditors who find your content useful shower you with likes and at times badges as well.
Reddit, like some of the other social media sites on this list, isn't the best place to fully syndicate your material because it doesn't allow you to produce feature-rich articles. A good practice would be to link your original post and start a discussion around it. This can be a terrific way to grow recognition on the topic and establish yourself as a thought leader.
Quora is a social media platform where users can submit questions that cannot be answered by a simple Google search. Users of Quora build a profile in which they offer their professional expertise and personal interests, establishing their authority on a certain subject. Other users can vote on such answers, which adds to the legitimacy and relevance of the provided information.
As a publisher, you or your authors can reply to relevant questions to help those seeking information. You can also post relevant links which further helps in building you as a subject matter expert and also helps your website gain relevance on a particular topic.
Quora also offers a blogging platform designed specifically for writers who have yet to build an audience. This platform can be used by publishers to distribute their content.
Every publisher has a different set of challenges while syndicating their content. Based on the problem at hand you can use either one or a combination of content syndication platforms mentioned in this blog. Syndicating content has the potential to increase website traffic, drive engagement, and increase revenue when done correctly.