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Website personalization is a design approach to ensure that the content on a website caters to each visitor and their online buying and consumption preferences. The goal is to offer unique experiences that encourage users to stay invested in a product or service.
You may have already experienced personalization through curated recommendations, exclusive offers, and dynamic content relevant to your browsing behavior.
Why is website personalization important?
When you truly understand your customers, you can offer them what they want. Besides enhancing the probability of a visitor converting into a customer, personalization also fosters brand loyalty.
If you understand your customer’s mindset, you can recommend products based on previous purchases. Factors such as age, gender, and income, enable more informed content decisions. Seeing what they want on your website draws them to revisit.
Top 25 Website Personalization Tools
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HubSpot
The close integration between HubSpot’s popular CRM platform and its CMS makes the personalization of your website a seamless activity. Besides customizing your website page, you can also use relevant call-to-action buttons that cater to the demography of your audience.
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ConvertPath
ConvertPath by 500Apps assists businesses in developing and launching dynamic campaigns. In turn, business organizations can convert them into leads in order to engage website visitors. Users with no prior coding experience can use this website personalization tool to create customized campaigns. It includes a library of pre-made themes for use in website campaigns.
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Dynamic Yield
Dynamic Yield enables personalized online customer experiences with its Experience Optimization platform that sits on top of your existing CMS. As a result, you can match your content with customers. -
Google Optimize
Google Optimize uses analytics data to customize websites to match different audience types. It also lets users test website content (A/B, multivariate, and redirect tests) to identify the option that performs the best. -
OptinMonster
OptinMonster offers solutions meant to increase leads with a targeting & segmentation engine that determines the best offer to display to your website’s visitors and increase conversions. -
iZooto
iZooto reduces editors’ & audience managers’ dependence on platforms such as Facebook and Google. iZooto offers publishers more awareness about their audience to enhance repeat visits. -
Proof
Proof allows online businesses to convert visitors using content through Social Proof Marketing. The tool implements personalization strategies from industry experts to deliver optimal results. -
Optimizely
Optimizely builds on the philosophy that “the only winning digital strategy is a personal one.” The tool offers relevant insights into the online behavior of a website’s users. Brands and publishers can then use it to craft relevant messages.
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RightMessage
This platform focuses on increasing leads & sales by gathering information about your visitors’ behavior on your website. RightMessage then uses this data to display personalized CTAs, sales pages, product descriptions, and other opportunities to convert your visitors into leads. -
Algonomy (Rich Relevance)
Algonomy, earlier known as Rich Relevance, is a cloud-based personalization provider catering to customers across industries. It offers personalization-as-a-service, content, search, and recommendations among its key features. -
Salesforce
Among its many offerings, Salesforce provides AI-driven website personalization. Websites can showcase personalized content feeds and recommendations based on the specific interests of their users. -
Segment
Segment offers software and APIs to gather, refine and leverage customer data to meet specific goals. It has numerous options to personalize landing pages based on your visitor’s characteristics, online behavior, and purchase history. -
Moosend
Moosend’s Website Connection script enables users to record visitor actions on a website, and connect these with marketing campaigns for hyper-personalization. It is known for automating email campaigns while maintaining personalization standards. -
Evergage
Evergage (now a Salesforce company) provides cloud-based solutions to collect and analyze user behavior so that companies can tailor the content on sites and apps in real time. In 2020, Evergage was acquired by Salesforce and rebranded to Interaction Studio. -
BrightInfo
BrightInfo is a real-time personalization engine with a self-learning algorithm that identifies content assets, tracks individual visitor behavior, and uses that info to present each visitor with the most relevant content. This is done in real-time and is fully automated. -
Tars
Tars allows customers to pick a pre-built chatbot template(1000+), modify and deploy it. Conversation data from these chatbots can be captured and studied in the dashboard. It offers over 1000 integrations to CRM and database systems to get personalization insights. -
Cxense
Cxense, now acquired by Piano, provides an AI-driven platform for data management and personalization. It uses real-time user data to create personalized customer experiences across their online journey. The aim is to expand revenue channels and offer more precise targeted ads. -
Omniconvert
Omniconvert aims to optimize website conversions through multiple channels, one of them being personalization. Specifically, this tool uses 1st-party data to improve Facebook & Instagram ads by offering dynamic content to custom audiences. -
Unbxd
Unbxd is another AI-powered solution to analyze purchase intent and create personalized, algorithm-driven recommendation widgets to up-sell, cross-sell and increase sales. -
Personyze
Personyze uses machine learning and behavioral targeting to deliver content and customer experiences for high conversion. It enables content & product recommendations, email personalization, 3rd-party personalization, dynamic landing pages & more. -
Pure360
Pure360 is an AI-based email & web marketing tool aimed at acquiring new customers, expanding revenue, and creating brand loyalty. Users can use it to extract relevant customer insights, segment audiences, and personalize emails and other marketing campaigns. -
VWO
VWO has many functions, but VWO Personalize allows users to create multiple online experiences for specific website visitor segments - all within a single campaign. Websites can display specified, targeted content to visitors based on their past purchase behavior. -
CommerceStack
Using Commercestack, marketers can display related products to cross-sell to prospective customers within a catalog. The process is entirely automated. Product recommendations leverage past user behavior in an online store. -
Adobe Target
Adobe Target’s Automated Personalization feature allows marketers to use machine learning to match offers and messaging with customer profiles to boost conversions and sales. -
Hyperise
Hyperise enables hyper-personalization by allowing users to add personalized images to campaigns and website landing pages. Its features apply to emails, LinkedIn messages, and chatbots. -
Apptus
Apptus helps online retailers grow across markets and segments in various ways, such as personalization through patented AI technology. Among other services, it offers personalized recommendations tailored to visitor preferences.
Website personalization tools and their implementation are influenced by the content and nature of the website’s business. The choice to opt for one tool over the other or use multiple tools begins with the priorities of a website and the unique value they seek to derive from a solution.
