New York Times is the epicenter or gold standard of journalism, and a huge chunk of the credits go not just to the incredible team of impeccable journalists but the SEO team which is always on its toe to get the perfect content out.
Claudio Cabrera has been working for the New York Times for the last 4 years now. What started with 2 people is now a combined newsroom effort. In this conversation, Claudio talks about his journey at NY Times, his biggest superpowers - having been a journalist and now an SEO expert, and do SEOs really hate paywall so much?
The discussion also covered subscription business, and if its the main KPI for NY Times. He also revealed his favorite SEO tools, tune in to discover.
You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then?
For this episode of Own Thy Audience is Ben May, the founder of The Code Company, joined us on the 17th of June 2020 at 12:00 PM IST. Someone who has been in the digital publishing industry for a long time now and understands the importance of audience ownership.
The major discussion revolved around these points:
Claudio Cabrera is the Deputy Off-Platform Director at the New York Times. An award winning audience development expert, journalist and a future author, Claudio has also worked as the Director of Social and Search Strategy at CBS Local Digital Media.
Someone who began their career in 2004, Claudio has come a long way, efficiently fitting in the roles of a journalist as well as an SEO expert. A great revenue driver for all the organisations he has worked for, Claudio is currently working on a short stories book focused on race in Latin America.
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