Solving Subscription Fatigue with Personalisation and Retention

Why Listen To This Podcast?

In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.

Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP – Asia, The Economist, Nash David, Content Marketing Director, iZooto and Sunny Sen, co-founder ConsCent for an in-depth conversation where they discuss 5 ways publishers can help subscribers beat subscription fatigue.

Vishal Dembla

SVP – Asia, The Economist

An entrepreneurial leader with demonstrated success in scaling and managing business with multinationals and mid-sized start-ups across APAC. Vishal brings more than 20 years of progressive experience across a wide range of senior roles including general management, business development and partnerships, revenue leadership, change management, and product development.

Currently focused on leading and building a cross functional team across growth, product and partnerships to scale The Economist digital subscription business in Asia

Recognised for accomplishments by Campaign Asia – Pacific’s 40 under 40 in 2017

Sunny Sen

Co-Founder, ConsCent

A user lifecycle and content monetisation platform – across payments, engagement and retention – for publishers and OTTs

Nash David

Director of Content Marketing, iZooto

Over the years, I’ve demonstrated expertise in editorial and branded content creation, PR and communications. I continue to leverage the sum of these skills and capabilities in the marketing efforts of iZooto.

Probably can’t explain it better than how Steve Jobs put it – it all made sense today – by looking back!

My experience in publishing and editorial, PR, content and building communications strategy brings me here at iZooto. Moreover, it offers me the perfect blend to understand publishers, resonate with them and offer tips on coping with challenges.