Imagine wanting to write a book that helps people grow professionally, starting a blog for it, and then slowly realizing you can make a whole business out of it. Oh now that I come to think of it, isn’t this what Ben Aston at Black + White Zebra did beautifully?
What started in 2011 as The Digital Project Manager, is today a fully bootstrapped company providing communities thought leadership in emerging digital disciplines. They turn typically boring and uninteresting things into fun activities to learn and grow. Ben believes that today people do not just want to save time but also focus on personal development and professional growth.
A man who loves being his own boss, and believes in compact teams, tells his side of the story in a very candid conversation with Vivek Khandelwal. Tune in.
You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then?
For this episode of Own Thy Audience is Ben May, the founder of The Code Company, joined us on the 17th of June 2020 at 12:00 PM IST. Someone who has been in the digital publishing industry for a long time now and understands the importance of audience ownership.
The major discussion revolved around these points:
Ben Aston is a digital project manager and online entrepreneur. He's the founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed. Ben brings over 15 years of experience in both strategic thinking and ytactical implementation from a career at top digital agencies like including Dare, Wunderman and DDB.
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