88% of consumers say they’re more likely to make a transaction when they receive personalized and connected cross-channel experiences. 74% of online consumers get annoyed with content that has nothing to do with their interests. 75% of marketers say “dynamic, personalized content” across all channels is very important, but most of them are still stuck in the planning stage. That is more than half of the marketing crowd! One needs to personalize to skyrocket UX.
As the marketing world is bringing out new innovative ways to strike the right cord, personalization finds itself as one of the top priorities.
Personalization is the ability to tailor the web experience for the individual user – to help create a relatable, personal experience. It is more or less like one-to-one marketing where you give the entire attention is given to a single user. It might seem old school; marketers have probably read, heard, and even done it a couple of times already. But to master the art of personalization, you need to do more than just add the customer’s name to every email you send. Users are now taking charge of the buyer’s journey. To make your brand visible in all the online clutter, it all boils down to the user's experience.
User experience and personalization are interlinked. The better the personalization is, the better the user experience will be. We all know how user experience plays a huge part in creating a good impression and nurturing loyal users. Though there are many ways to improve user experience, personalization is a key factor.
Personalizing your site and marketing efforts can make a user feel special. Notice how hosts speak on radio shows. There are many listeners tuning in, but they give the impression that they are only addressing you. That is how personalization can make your users feel. It needs to be personal, almost as if you know them like the back of your hand.
Web push notifications
Web push notifications are great for generating little messages of personalization on your site. These notifications are succinct updates that are sent to users. They are timely, making it possible to reach your audience at exactly the right moment, like before a sale ends. Web push notifications are also prominently visible, making it difficult to miss them.
With their crisp content, a user can consume all the information in seconds. Web push notifications help in engaging and re-targeting users back to your website with attractive CTAs. They’ve got everything, as long as you know how to unleash their power.
Now that we have established that web push is an awesome marketing tool, we should look at how personalization can give you amazing results. Personalize the notifications to evoke a better response than the classic mass notification, so how do you start?
iZooto is a user engagement and user retention platform that helps you customize and personalize notifications. You can send notifications according to user’s interests, geography, and time zone. With multi-language support, notifications can be sent in one’s native language to create a better connection with users. You can add custom icons to your notifications as well. iZooto has lots of success stories that demonstrate how they’ve helped websites generate leads, boost user engagement, build loyal customers, increase conversion rates, and much more.
4 common User Experience (UX) mistakes (plus tips to avoid them)
UX design might seem like an easy task for many designers, but that’s not always true. There’s a lot you need to think about, and there are certainly many mistakes that we often make without recognizing.
Once you’re ready to start customizing your push notification, first you need to gain full knowledge about your target audience. Try to know each and every detail about them: what they like, where they are from, what pages they spend more time on, and so on. User experience is aligned with a user’s interest; if one doesn’t find something useful, they will leave your site. Personalization starts from the first touch point; once someone signs up a welcome notification should immediately be triggered to welcome your new subscriber. Let them know you value them – this will build trust, which in turn will start to build brand loyalty.
So how do you make further notifications relevant to every individual? Blasting out web pushes without any particular reason will confuse the user. By sending repetitive, irrelevant messages, the users might miss out on the ones that concern them and your website might turn into a churning machine.
To maximize your push notifications and personalize the user experience on your site, start with these four tips-
1. Think about the location
Geography plays a vital role while sending out browser push notifications. Why would you send out a notification on a summer sale to people who are living in a cold region? The bizarreness of that notification might irritate your users, and if they receive too many that don’t make sense, they’ll be one step closer to saying goodbye.
Figuring out the location of your target audience is a must if you want to send relevant notifications. To do that, you can segment users according to their location and personalize the notifications with the audience builder feature from iZooto.
2. Time zone as a checkpoint
It is all about the timing. You might have users across the globe, so it isn’t always sensible to push out notifications according to your own timezone. It wouldn’t make sense if you received a notification at midnight for a sale that took place an hour ago, right? That’s why it is much more strategic to send out push notifications based on your users’ local time.
You’ve probably seen numerous ideas explaining the best time to post on social media. It’s the same concept with browser push notifications – every industry has its peak time, which should be taken into account while sending out time-based web pushes. Once you grasp that, it becomes easier to target your audience with a certainty that they won’t miss the notification and will take some action.
3. Target your user's specific interests
Keep tabs on your users’ navigation and transaction history. This will help you understand their shopping style so you can send out relevant notifications. Once they log in to their account on your website, it becomes easier to track with their user id.
You can see which pages of your website they have gone through and not made a purchase, allowing you to send predictive recommendations to them. There are high chances that they will open a notification relevant to their interests, so targeting the specific content they’ve already looked at will help boost your conversions.
One size definitely doesn’t fit all. Every user is different; what one user like another user won't like. So be attentive to different preferences of your user.
4. Be strategic about who receives a notification
Users often forget that they have saved an item in their cart, and sometimes you might run out of stock. Notifications about cart abandonment with limited stock may spark interest. Consider retargeting your users – sending out reminders and “back in stock” notifications. Accordingly, you can not send the same notifications to everyone, you have to send them to specific users. Event-based notifications boost user engagement and increase the chances of a sale.
Personalization builds a better bond with users. We all know there are numerous options for users to choose from, no matter what your business is. It’s high time you take a stand and make changes in the way you function. It is more of a give and takes relationship; the more you give, the better you receive. These four points are a must, to encourage the users to revisit and make a purchase.
If you are looking for more ways to personalize your website, here is a great collection of 25 website personalization tools to help you with that.
This article was originally published on getflywheel.com.