Go-To Destination For All Cricket Lovers

The Cricket Lounge (TCL) is a niche website covering everything in the cricket world. They share the latest news, insights, analysis, opinions, in-depth match reviews, and exclusive interviews with cricketing legends. From the global stage of international and domestic cricket to the thrilling spectacles of the Indian Premier League (IPL) and other T20 leagues, they serve as a beacon for cricket enthusiasts worldwide. They also provide an array of reader engaging features, including cricket quizzes, trivia challenges, and interactive games, creating an immersive and dynamic experience.

Combatting Single Pageview Sessions

Despite drawing significant traffic, engagement on the website was below expectation. Flyby visitors abandoned the website post a single page visit. This deprived The Cricket Lounge of getting more page views and opportunity to increase revenue. Even returning users consumed content briefly before leaving. TCL wanted to hold back readers so that they spend more time on the website and read more articles.

While they wanted to focus on boosting website engagement, they were also on the lookout for new streams of revenue. With so many visitors coming in, it only made sense to monetize them. 

Fixing Single Pageview Sessions

Madhav was on the lookout for a tool that would help engage readers better and earn some additional revenue while at it. Dissatisfied with Feedify's limited features and support, he began searching for an alternative to Feedify. That’s when Madhav met Amit from iZooto. After discussing the goals, and challenges The Cricket Lounge faces, a custom strategy was drafted for them. 

Opening up a plethora of engagement opportunities

Along with web push notifications The Cricket Lounge started with News Hub and Exit Intent Recommendations to engage users on the website. This resulted in longer time on site from retained users, and also attracted new visitors, contributing to increased pageviews.  And the best part? They also monetized both these products via ads for additional revenue. 

Holding Back Users With Exit Intent Recommendations

Whenever a reader is about to exit the website, The Cricket Lounge strategically displays captivating articles that are likely to pique the user's interest via Exit Intent Recommendations. This effectively prevents users from exiting the site, encouraging them to explore more articles. Additionally, The Cricket Lounge innovated by trying out a new template, which proved highly impactful and was subsequently adopted by numerous other publishers.

They also unlocked additional revenue streams by featuring ads on Exit Intent Recommendations. The revamped layout not only allowed for larger, attention-grabbing ad placements but also facilitated increased clicks. This seamless integration not only increases content discovery but also maximizes revenue potential.

With the new layout (300X250 Pixels) they saw a 45% increase in fill rate and a growth of 180% in total revenue.

Maximizing Discovery And Increasing Pageviews With News Hub

News Hub serves as a centralized notification center for websites, driving increased traffic to featured articles. At The Cricket Lounge, editors' picks are prominently showcased within News Hub, enticing users to explore compelling content further.

Users subscribed to web push notifications are shown personalized notifications within the News Hub. It enables readers to interact with push notifications directly from your website. With its extended shelf life, readers can conveniently revisit half-finished articles, retrieve accidentally dismissed notifications, or rediscover engaging reads at their leisure.

The Cricket Lounge also included the article share feature for a few posts that made it easier for users to share articles directly from News Hub. The articles were shared on WhatsApp, Facebook, Twitter, Email, and LinkedIn. Users can also share the link to the article using any other channel of their choice. 

The Cricket Lounge started monetizing via News Hub with one prominently placed ad ensuring that it gets maximum eyeballs. 

Let Numbers Do The Talking

Combining News Hub and Exit Intent Recommendation was a winning stroke for The Cricket Lounge. They now see amazing results with this. 

• iZooto helps generate 3%-5% more page views using News Hub and Exit Intent Recommendations
• 148,978 clicks on Exit Intent Recommendations and News Hub
• $2118.12 earned via ads shown on Exit Intent Recommendations and News Hub