Here's what's brewing at iZooto
Once swiped notifications never come back. So we are working on making it possible to let your readers access important notifications and act upon them. What are we building? Well, you will have to wait for that, until our big reveal.
But here is one thing for sure- You will get more traction with the stories published on your website as it increases the lifetime of notifications. And you know what that means - more clicks, more page views and more revenue.
To have an edge over the competition, you need to be quick to notify users. With notifications sent through RSS, one does not have to switch between applications - one to view the stories (website) and the other to push notifications (iZooto panel). The notifications are sent automatically every time a new story is posted on the RSS feed.
If your website is in a language that is written from right to left such as Arabic, Hebrew, Pashto, Urdu, or Sindhi, you can make use of the custom prompt and ask users to subscribe to notifications in your language.
This builds a sense of familiarity for the readers and maintains the uniformity and theme of your website.
When you have a big team, it sometimes so happens that the same campaigns go out. This means a subscriber receives 2 notifications for the same story. Ouch.
We will now show an alert every time you send out the exact same campaign (the same URL going out). This warns you and helps avoid duplicate campaigns from being sent to the subscribers.
If you have updated the article and want to send out the same story, you can just ignore the alert and send it out to the readers.
Every time you push out a campaign, we will make sure that we remove the dead subscribers, leaving you with a subscriber base that is active and kicking. And it goes without saying that because of the regular real-time churn, campaigns go out to a subscriber base that is active, increasing your CTRs.
Send notifications quicker. Unlike before, when both message and icon needed to be added without which notifications could not be sent, you can now just write a title and push it out. This saves time and also lets the reader grab the most important information and take action. The idea here is to keep the title short and crisp, add a banner image to grab their attention to get them on your website to read more. This is available for all the channels- web push, app push, and Messenger push notifications.
Research suggests that the Title and Banner Image are the two most crucial elements to a notification when it comes to Publishers. Building on this observation we have introduced the Newsroom Template.
The Newsroom Template will have the banner image covering the entire notification. Text and the icon will be overlaid on the image. This template offers a clean, bezel-less experience, showing users the information in a go and would hence boost engagement.
If the user starts a conversation by dropping a message, an automated reply is sent as an acknowledgment. This assures the reader that the message has reached you and someone from the team will be in touch with them soon.
Once a user subscribes to Messenger push notifications, a welcome notification would be sent to their inbox. This would be your first message on their Messenger inbox so make it a good one, something that prompts them to engage with you. Since it is an interactive medium you can keep the conversation going and send them relevant articles to get them going.
There is a 95% abandonment rate on subscription pages. With the Retarget Abandoned Subscriptions Playbook, we aim to nudge readers that got distracted while completing their subscriptions and encourage them to complete the subscription process. Leading to, of course, an increase in subscription revenue. The Playbook gets automatically triggered the moment a reader drops off from the subscription page and sends a series of personalized notifications to subscribers who've left the sign-up to paid subscription process. Know more here.
Have you ever downloaded reports and tried matching numbers with the data in Google Analytics? Publishers can now connect their Google Analytics account with iZooto to track engagement metrics right inside Google analytics. They also get a weekly performance report with page views, session duration, and total sessions generated via iZooto. You can read more about it here.
This Playbook sends notifications based on the article consumed by the reader on a particular day, with a similar story at a time the reader is most likely to click. Publishers can now start suggesting articles just like a best friend would. Smart Parenting saw that Notifications sent through Kepler AI had returning visitors as high as 44X coming in, compared to organic. The AI playbook keeps powerful over time, as one starts using it. You can read more about the Content Recommendation Playbook here.
When it comes to notifications, as a user - less is more. For editors - more is well just not enough. But here’s the deal - Everyone wants to get ball by ball score updates. But no one ever said - send me 300 notifications. Like NO One. With Show Latest old notifications get replaced with new ones, making sure that only the latest notification is displayed. You can read more about it here.
Messenger Push Notifications are the clickable alerts delivered right inside Facebook Messenger. You can now reach your audience everywhere you can think of - iOS, Android, Tablet, Mobile, Desktop - Everywhere.
Messenger has 1.3bn active users and can get your engagement a click-through rate of up to 25%. Smart Parenting saw users return 8X times better than organic traffic in a span of 6 weeks with iZooto Messenger push notifications.
Leading brands such as Jagran, ABP, News18, Summit Media are already using iZooto to engage readers across mobile apps. Mobile app notifications is a powerful way for news and media businesses to remain on top of user’s minds. iZooto enables them to use app push better and faster. iZooo’s power push capability makes it faster with Power Push as it solves the problem faced with Chinese OEMs. You can read more about it here.
The last decade was about mobile apps and sites. This one will be about COVID’19 and Videos. That's exactly why watch-time has become the new Session Duration.
For an industry severely impacted by the low “watch time”, the new video abandonment playbook is expected to improve the stats. The playbook enables the media publishers to recover their lost video sessions by sending personalized and automated notifications after 5 minutes.
Most of the time a reader comes to the website, reads an article and disappears midway. iZooto's Recover Abandoned Tab Playbook to nudge readers and bring them back to the same page where they left. The new notification playbook helps publishers increase their session duration by nudging the dropped-off readers to get back. Publishers have seen CTRs up to 12%. You can know more about this Playbook here.
The new notification playbook helps publishers increase their session duration by nudging the dropped-off readers to get back. The playbook gets automatically triggered once a tab is abandoned and sends a personalized notification to the subscriber after 1 minute.
We have made creating notifications easier than ever. Now once you enter the landing page URL, click on the “Fetch” button and it’ll create a notification automatically using the story. The notification can be further edited just that the title, featured image and the message will get auto-filled.
Reach out to all your app users in real-time via App-Push notifications on Android devices and improve your brand recognition and increase user engagement.
We currently support only Android Apps build on Android 4.3 and greater, and will soon be coming up with support for your iOS app.
This update changes the way you have been creating your notifications. Here is what that's new: -
1. Enter the landing page URL and watch your title and message get auto-filled.
2. Add icons with the Call-To-Action Buttons in your notifications and get more clicks.
3. Customize your notification badge for Android devices. Relace the default Chrome badge with your Brand's favicon. Badges are small grey icons next to your notifications, you see in your Android devices.
Your AMP powered pages normally get picked by google and draw in good traffic, but once these visitors leave there has been no way to drive them back to your website.
Time to change how it works!
Set up web push notifications for your AMP powered pages and convert your AMP powered page visitors to your website's audience, engage them with your latest content, drive them back to your website and watch your revenue grow.
Playbooks are a series of automated notifications to help you engage, retarget and retain your audience and hence drive sales. You can now create Playbook from scratch or use the Playbook templates to address your industry-specific use cases. You can even analyze their performance from the panel itself.
The new interface for working with Subscription Prompts is designed to deliver a better experience and adds features one need to make the most of Prompts. See what all you can now do:
To learn about what's new in the update read this blog. You can also refer the help document to understand how the updated Subscription Prompt and GDPR Compliance Prompt work.
Your users on Opera and Edge can now be added to your subscriber list. This would mean a wider audience without bringing in more traffic and a chance to make more REVENUE 💰
Note: Opera ver. 42 & above and Edge ver. 17 & above are supported.
P.S. Go through the Update blog for adding support to Opera and Edge and check out what's new.
From your WordPress account that is integrated with iZooto, you'll now be able to parallelly design the notifications as you write or update the posts and push them right away.
This update adds the following features to your WordPress account
1. On the Posts page in WordPress the iZooto notification will get auto created, as it'll pick: -
2. You can even manually edit the notification content here itself
3. The notification gets published as you publish the new or updated post
This enables marketers to create powerful segments such as -
You could always track the performance of your push notification campaigns in Google Analytics. With this deep integration, you can now track even subscriber acquisition, track their browsing behavior and more. This feature is currently in beta and is being extended only on a request by request basis. Reach to v@izooto.com to get access.
All the work @iZooto can be bucketed into three categories.
Overlays for subscription is a part of the first one. Overlays guide users towards what button needs to be clicked on to subscribe to push notifications. Think of this as guided CTA"s for push notification subscription. These will be available on both Mobile and Desktop and will help marketers improve their subscription rates.
Users behave differently on mobile and desktop and there is no reason why the subscription experience on both the devices needs to be the same. You can now select a different subscription template for each device, customize the look and feel - change text color, background, add icons, logos and more. Read this for detailed steps on how you can get started.
Engage, Retarget and Retain your website visitors with pre-designed campaigns. Send personalized notifications and clock higher conversions, all with just a click
Subscriber geo data for top 5 cities and top 5 countries on dashboard will be updated every 15 min.
Three additional prompts, specifically asking for permission to track a subscriber's location and activity has been added to the panel. These would be shown to users from EU only. More details here.
For every new campaign pushed, the audience reach (Sent) will now be updated within a minute. The number of notifications delivered (Delivered) will be updated as and when the subscribers receive them. This will also reflect under the Recent Campaigns.
Two more subscription prompt templates, Sticky barand Bell, have been added to panel. To access this, go to Modify Subscription Prompt under the Settings options.
Send personalized notifications to users abandoning their shopping carts and drive sales. The playbook lets you send out a series of perfectly timed notifications in order to maximize your conversions.
Greet your subscribers with a series of welcome notifications. Create a seamless subscription experience and sweep them off their feet by running one-time offers, sharing discount coupons. Check out these welcome notification templates for inspiration.
This update drills down on campaign reporting, to help analyze campaigns easily. The performance of the campaigns can be monitored in a single view and thus helping you to create effective campaigns. Read more about the update here.
You can now set up the recurring frequency to an hour. This further enhances the impact of your retargeting campaigns. The minimum duration for this is an hour. This feature is available only in Busines Plan.
Making life simpler for businesses with engagement cycles beyond 30 days. You can now store event data history upto 4 months. This feature is currently in Beta and open to select customers.
Starting today, users on iZooto will be able to convert their website into an installable web app. This feature will be available for websites operating on HTTPS. Existing users can update their Manifest files and convert their website into installable web apps.
Add banner images to your notifications and communicate more effectively. As a heads up, Banner notifications are only supported on Chrome (Android) and Windows.
With the addition of two new options under Event Properties, you can now schedule and automate notifications for future events. Leran more about this update here.
You can now upload images by directly adding image URL. Images must be hosted on a secure URL (HTTPS). Supported format include - .png and .jpeg.
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