Here's what's cooking at iZooto
This enables marketers to create powerful segments such as -
More details soon.
You could always track the performance of your push notification campaigns in Google Analytics. With this deep integration, you can now track even subscriber acquisition, track their browsing behavior and more. This feature is currently in beta and is being extended only on a request by request basis. Reach to v@izooto.com to get access.
All the work @iZooto can be bucketed in three categories.
Overlays for subscription is a part of the first one. Overlays guide users towards what button needs to be clicked on to subscribe to push notifications. Think of this as guided CTA"s for push notification subscription. These will be available on both Mobile and Desktop and will help marketers improve their subscription rates.
Users behave differently on mobile and desktop and there is no reason why the subscription experience on both the devices needs to be the same. You can now select a different subscription template for each device, customize the look and feel - change text color, background, add icons, logos and more. Read this for detailed steps on how you can get started.
Engage, Retarget and Retain your website visitors with pre-designed campaigns. Send personalized notifications and clock higher conversions, all with just a click
Subscriber geo data for top 5 cities and top 5 countries on dashboard will be updated every 15 min.
Three additional prompts, specifically asking for permission to track a subscriber's location and activity has been added to the panel. These would be shown to users from EU only. More details here.
For every new campaign pushed, the audience reach (Sent) will now be updated within a minute. The number of notifications delivered (Delivered) will be updated as and when the subscribers receive them. This will also reflect under the Recent Campaigns.
Two more subscription prompt templates, Sticky barand Bell, have been added to panel. To access this, go to Modify Subscription Prompt under the Settings options.
Send personalized notifications to users abandoning their shopping carts and drive sales. The playbook lets you send out a series of perfectly timed notifications in order to maximize your conversions.
Greet your subscribers with a series of welcome notifications. Create a seamless subscription experience and sweep them off their feet by running one-time offers, sharing discount coupons. Check out these welcome notification templates for inspiration.
This update drills down on campaign reporting, to help analyze campaigns easily. The performance of the campaigns can be monitored in a single view and thus helping you to create effective campaigns. Read more about the update here.
You can now set up the recurring frequency to an hour. This further enhances the impact of your retargeting campaigns. The minimum duration for this is an hour. This feature is available only in Busines Plan.
Making life simpler for businesses with engagement cycles beyond 30 days. You can now store event data history upto 4 months. This feature is currently in Beta and open to select customers.
Starting today, users on iZooto will be able to convert their website into an installable web app. This feature will be available for websites operating on HTTPS. Existing users can update their Manifest files and convert their website into installable web apps.
Add banner images to your notifications and communicate more effectively. As a heads up, Banner notifications are only supported on Chrome (Android) and Windows.
With the addition of two new options under Event Properties, you can now schedule and automate notifications for future events. Leran more about this update here.
You can now upload images by directly adding image URL. Images must be hosted on a secure URL (HTTPS). Supported format include - .png and .jpeg.
Web Push Notifications for Chrome, Firefox and Safari.
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