Covering Football News For Sports Lovers In The Middle East

WTS Kora is a sports website from the Middle East covering football news from across the world for an Arabic audience. With a focus on delivering high-quality content, WTS Kora has amassed a large following on Facebook and other social media platforms. They have more than 31 K+ followers on Facebook. They regularly create video content with a weekly show about the Egyptian League on both Facebook and YouTube.

Constant Facebook Feed Algorithm Changes Led To Low Reach and Engagement

Walled gardens have been making it difficult for publishers to plan and execute their engagement strategy with constant updates and algorithm changes. WTS Kora, being a sports website used to get a lot of traffic from Facebook, but constant algorithm changes by Facebook hampered reach and engagement with their followers. Despite the large following on Facebook, the engagement rate was low, and the team was struggling to build a loyal audience. They realized it was time they found a solution to fix reach and engage with their followers better. 

Engage Users Inside The Messenger Inbox

WTS Kora was already using iZooto's web push notifications and continues to see amazing results in converting flyby visitors into subscribers, engaging them, and generating repeat traffic. When iZooto launched Messenger push notifications, Tarek Abougabal, Co-Founder, WTS Kora, was intrigued at the possibility of bypassing the Facebook algorithm and reaching his followers directly, increasing engagement and reach further.

They tried out the different ways to acquire subscribers via Messenger push notifications and they observed that the Comment to Inbox feature worked best for them. Every time a user commented on their Facebook post, a message was sent to the user's Messenger inbox prompting them to subscribe to Messenger push notifications. Since they got a lot of engagement on their posts, the acquisition rate rose and they engaged a wider audience base. Articles are now delivered to subscribers directly inside the Messenger inbox, increasing content discovery, and opening up a new channel for distributing content. 

The use of Messenger push notifications has allowed WTS Kora to create a direct line of communication with their audience, enabling them to deliver real-time updates, news, and promotions. The content that they send through Messenger push notifications has resulted in increased click-through rates, open rates, and engagement.

Let Numbers Do The Talking

After implementing Messenger push notifications, WTS Kora saw a significant increase in reach engagement and retention. Messenger push notifications proved to be the superhero that WTS Kora needed to combat their engagement challenges on Facebook. The engaging messages sent through Messenger further helped build a loyal audience for WTS Kora. Here are a few striking results- 

After implementing Messenger push notifications, WTS Kora saw a significant increase in reach engagement and retention. Messenger push notifications proved to be the superhero that WTS Kora needed to combat their engagement challenges on Facebook. The engaging messages sent through Messenger further helped build a loyal audience for WTS Kora. Here are a few striking results-

• 200- 300 clicks every time a Messenger push notification campaign is sent
• 2%-7% Click Through Rate for the campaigns sent
• 52K+ page views with Messenger push notifications
• Messenger push notifications retain readers better than organic and direct traffic