Best WordPress Push Notification Plugins For Publishers
Choose the right choice as we help navigate the World of WordPress Push Notification Plugins for newsrooms, media houses and bloggers
What Makes A Good Web Push Notification WordPress Plugin?
Automation
- Send notifications within the WordPress dashboard
Marketing should be the least of your concerns. You already have more on your plate from researching, gathering, writing, editing, and coordinating. Distributing content is just one more task you have to get done. With the right push notification plugin, every time you hit publish, a notification is sent to all subscribers. Easy peasy. - Publisher-focused workflows
Set it up once and get more done. Workflows with sequential notifications sent out so that you don’t have to worry about constantly engaging with an audience to retain them. Automate and let it be.Easy to use
No one wants to spend a lot of time just understanding the plugin. Needs to be easy to install and get it up on the website. Once installed, creating welcome notifications, choosing prompts, or even sending notifications needs to be easy.Audience segmentation
Ready-to-use templates to make use of so that you don’t spend time creating one. While on the other hand, the options to create different segments need to be available so that you can create specific segments you want to reach out to.Audience monetization
At a time when publishers are searching for alternative ways to increase revenue, push notification ads come out as a really good way to monetize the audience and generate incremental revenue.
Comparison From A WordPress Lense
| WordPress version | Active Installs | All time downloads | Tested up to | |
| iZooto | 3.7.121 | 1,000+ | 43,094 | 6.2 |
| OneSignal | 2.4.0 | 100,000+ | 3,579,393 | 6.3 |
| Truepush | 1.0.6 | 2,000+ | 10,339 | 6.1.1 |
| Notix | 1.1.8 | 1,000+ | 8,663 | 6.2.0 |
| Pushnami | 1.1.0 | 100+ | 2,053 | 6.0.3 |
| PushEngage | 4.0.2 | 3,000+ | 113,803 | 6.2 |
| Pushly | 1.1.3 | 400+ | 1,654 | 6.2.2 |
7 Push Notification Plugin For WordPress
1. iZooto
iZooto is an owned audience marketing platform that helps publishers build, engage and monetize their audience. Web push notifications are their flagship product, while they have Messenger push notifications, a notification center, exit intent recommendations and app push.
Pros
Automation
- Auto-send notifications from the WordPress dashboard when you publish an article.
- Automated workflows called
Playbooks like
Welcome notifications, Recover abandoned tab, Increase video watch time and retarget abandoned subscriptions are crafted exclusively for publishers. Multiple notifications can be set to be sent to keep users engaged.
Url to notification copy – create notifications in seconds
Personalization – Send tailor-made notifications to users with their AI capability
Audience segmentation – There are 10 out-of-the-box templates that can help publishers to start using without having to create new ones. New segments based on location, device, subscription date, last notification clicked, and last website visit can be created as well.
Analytics – In-depth campaign analysis along with integration with Google Analytics
Audience monetization – iZooto has four products on which publishers can generate incremental revenue. As for push notification ads, iZooto sends out 2 native ads a day which helps in increasing revenue.
Cons
- Welcome notifications can not be set right from the WordPress dashboard. But from the iZooto panel, a sequence of notifications can be set for welcome notifications.
Pricing
Only Push Notification Platform Built For Publishers
Get 2X faster ROI & Award-Winning Support with iZooto Web Push Notifications
2. Onesignal
OneSignal is an omnichannel platform that offers web push, native app push, email, and SMS, making it a good fit for businesses such as ecommerce, that require diverse communication options.
Pros
Automation
A sequence of messages/notifications can be set that can be modified based on the need (But mostly focuses on e-commerce-centric templates).
Segmentation
Advanced segmentation with Device, OS, sessions, language, user tag, location (restricted to country) test users, and website visit. They also provide 3 preset templates for push notifications.
Analytics
In-depth analytics with Google Analytics integration
Cons
- Automated workflows, called Journeys, are available only on the professional and enterprise plans in OneSignal.
- Notifications are not auto-created by adding the article url
- No monetization plan available- Audience can not be monetized
Pricing
Looking for OneSignal alternatives?
Check out this in-depth OneSignal comparison guide to make the right choice.
3. Truepush
Truepush offers push notifications as a marketing channel. It is a free push notification tool with a growth plan starting from $29.
Pros
Automation – A trigger can be set for specific dates, making it suitable for ecommerce companies scheduling discounts.
Segmentation – No preset templates are available, which means publishers need to create from scratch.
Audience monetization – Users can monetize their audience but only after 30k Subscribers/ Websites.
Cons
- A workflow can’t be set, however, one triggered notification can be set
- Notifications can’t be auto-sent via WordPress plugin
- No AI capability
- No Google analytics integration
Pricing
Head on Comparision of Truepush, OneSignal and iZooto
4. Notix
Notix offers web push notifications, mobile app notifications and on-site notifications to help businesses get more page views. Other than engagement, Notix is one of those tools that help users earn incremental revenue through push notification ads.
Pros
Automation – Businesses can also send notifications through RSS feeds
Auto push – One can send push notifications right from the WordPress dashboard
Advanced segmentation with geo, OS, device, browser, browser language, audience, timezone, last activity, last click and subscription date.
Url to notification copy – Create notifications quicker
Audience monetization – Min of 1 ad and a maximum of 5 ads daily.
Cons
- Publishers need to create different audience segments with retargeting pixels to reach out to the right crowd
- Can’t automate multiple notifications for a trigger. Multiple notifications can not be sent for a single trigger without you manually scheduling them
- Almost everything is manual and time-consuming
- No Google Analytics integration
Pricing
5. Pushnami
Pushnami is a push notification platform that helps businesses to engage and monetize their audience. It majorly caters to affiliates, agencies, employment marketplace, and publishers.
Pros
A/BTesting – test out which notifications work better.
Segmentation based on device type, browser version, geolocation, page visits, and more.
Audience monetization – earn incremental revenue through push notification ads.
Machine Learning – Pushnomics offers machine learning to get more done.
Cons
- No notification workflows
- Third-Party Monetization starts from the enterprise plan
- Audience monetization is available but bombards users with 15 ads a day!
- High costs per subscriber & minimum lock-in periods (6 months + 30 day notice)
- Need to get a demo to use the tool
Pricing
Pricing is not evidently up on the website. One needs to book a demo to even start off with the free trial and use the tool.
Compare iZooto vs Pushnami
6. PushEngage
PushEngage is a push notification platform that helps Ecommerce, publishers, agencies, travel, SaaS companies to generate mere revenue, leads and pageviews. They target all and one in specific.
Pros
Automation – Create automated workflows to send multiple notifications to keep users engaged.
Segmentation – Based on on the page users have subscribed, the pages viewed, device type, location, and more.
A/B Testing – Test out notifications and get better results.
Cons
- Need to provide credit card details to start with a free trial
- The platform interface could improve
- Users have complained about –
- functioning on the mobile platform
- Incorrect billing
- issues with analytics
- functioning on the mobile platform
- Incorrect billing
- issues with analytics
Pricing
Compare iZooto vs PushEngage
7. Pushly
Pushly is a push notification platform catering to publishers. Though it focuses to help publishers hit their engagement goals, segmentation is not up to the mark and it is not cut for newsrooms that can get more done with automation.
Pros
Publisher-focused – Caters specifically to publishers just like iZooto.
A/B testing is available to see which campaign worked the best
Cons
- Lacks sophistication and automation that newsrooms need to drive their audience engagement
- Only focused on enterprises
- No monetization
Pricing
No transparency on pricing. Which can be considered as a red flag. What you end up paying might be entirely different than other news and media businesses would. One needs to book a demo to get more details. They majorly focus on enterprise customers.
Compare iZooto vs Pushly
7 Push Notification Plugin For WordPress
Summing it up
Choosing the right push notification tool for your WordPress site is crucial for effective audience engagement. Evaluate the strengths and weaknesses of each tool to make an informed decision that aligns with your goals.
|
Best for |
|
|
iZooto |
Best for small, medium & enterprise-level publishers. Customers include – Bloggers (lifestyle, sports, fashion, technology, job and exam), media houses, newsrooms |
|
OneSignal |
DTC Brands, SaaS, BFSI, Travel and lead generation businesses |
|
Truepush |
E-commerce brands to set communication triggers |
|
Notix |
App developers, webmasters, affiliates, media agencies |
|
Pushnami |
Affiliates, employment marketplace, publishers |
|
PushEngage |
Ecom, publishers, agencies, travel, SaaS |
|
Pushly |
Publishers |
If you want more information on the best WordPress plugins beyond SEO, read our listing on the Best WordPress plugin and other plugins here.
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