Best WordPress Push Notification Plugins For Publishers

2. OneSignal

OneSignal is an omnichannel platform that offers web push, native app push, email, and SMS, making it a good fit for businesses such as ecommerce, that require diverse communication options. 

Pros

• Automation 

A sequence of messages/notifications can be set that can be modified based on the need (But mostly focuses on e-commerce-centric templates).

• Segmentation

Advanced segmentation with Device, OS, sessions, language, user tag, location (restricted to country) test users, and website visit. They also provide 3 preset templates for push notifications. 

• Analytics

In-depth analytics with Google Analytics integration

Cons

• Automated workflows, called Journeys, are available only on the professional and enterprise plans in OneSignal. 
• Notifications are not auto-created by adding the article url
• No monetization plan available- Audience can not be monetized

Pricing

3. Truepush

Truepush offers push notifications as a marketing channel. It is a free push notification tool with a growth plan starting from $29. 

Pros

• Automation - A trigger can be set for specific dates, making it suitable for ecommerce companies scheduling discounts. 

• Segmentation - No preset templates are available, which means publishers need to create from scratch

• Audience monetization - Users can monetize their audience but only after 30k Subscribers/ Websites.

Cons

• A workflow can’t be set, however, one triggered notification can be set
• Notifications can’t be auto-sent via the WordPress plugin
• No AI capability
• No Google Analytics integration

Pricing

4 Notix

Notix offers web push notifications, mobile app notifications and on-site notifications to help businesses get more page views. Other than engagement, Notix is one of those tools that help users earn incremental revenue through push notification ads.

Pros

• Automation - Businesses can also send notifications through RSS feeds
• Auto push - One can send push notifications right from the WordPress dashboard 
• Advanced segmentation with geo, OS, device, browser, browser language, audience, timezone, last activity, last click and subscription date. 
• Url to notification copy - Create notifications quicker
• Audience monetization - Min of 1 ad and maximum of 5 ads daily. 
  
  

Cons

• Publishers need to create different audience segments with retargeting pixels to reach out to the right crowd
• Can’t automate multiple notifications for a trigger. Multiple notifications can not be sent for a single trigger without you manually scheduling them
• Almost everything is manual and time-consuming
• No Google Analytics integration
  
  

Pricing

5. Pushnami

Pushnami is a push notification platform that helps businesses to engage and monetize their audience. It majorly caters to affiliates, agencies, employment marketplace and publishers. 

Pro

• A/BTesting - test out which notifications work better 
  
  
• Segmentation based on device type, browser version, geolocation, page visits, and more.

• Audience monetization - earn incremental revenue through push notification ads

• Machine Learning - Pushnomics offers machine learning to get more done

Con

• No notification workflows 
• Third-Party Monetization starts from the enterprise plan
• Audience monetization is available but bombards users with 15 ads a day!
• High costs per subscriber & minimum lock-in periods (6 months + 30 day notice)
• Need to get a demo to use the tool
  
  

Pricing 

Pricing is not evidently up on the website. One needs to book a demo to even start off with the free trial and use the tool.

6. PushEngage

PushEngage is a push notification platform that helps Ecommerce, publishers, agencies, travel, SaaS companies to generate mere revenue, leads and pageviews. They target all and no one in specific.  

Pros

• Automation - Create automated workflows to send multiple notifications to keep users engaged

• Segmentation - Based on the page users have subscribed, the pages viewed, device type, location, and more

• A/B Testing - Test out notifications and get better results
  
  

Cons

• Need to provide credit card details to start with a free trial
• The platform interface could improve
• Users have complained about -
• functioning on the mobile platform
• Incorrect billing
• issues with analytics 

Pricing

7. Pushly

Pushly is a push notification platform catering to publishers. Though it focuses to help publishers hit their engagement goals, segmentation is not up to the mark and it is not cut for newsrooms that can get more done with automation. 

Pros

• Publisher-focused - Caters specifically to publishers just like iZooto
• A/B testing is available

Cons

• Lacks the sophistication and automation that newsrooms need to drive their audience engagement
• Only focused on enterprises
• No monetization 

Pricing 

No transparency on pricing. Which can be considered as a red flag. What you end up paying might be entirely different than other news and media businesses would. One needs to book a demo to get more details. They majorly focus on enterprise customers.

Summing it up

Choosing the right push notification tool for your WordPress site is crucial for effective audience engagement. Evaluate the strengths and weaknesses of each tool to make an informed decision that aligns with your goals.