Web push notifications have emerged as a powerful channel for websites and webapps to engage their users. All the leading browsers - Chrome, Safari, Firefox, Opera, Edge support web push notifications, covering more than 90% of the total web traffic. Marketers now have a very effective channel at their disposal to drive traffic and conversions.
While more and more websites are getting adapted to web push notifications, browsers are moving aggressively towards adding more capabilities to notifications, following common protocols for communication, adding support for native notifications.
Browser updates can be overwhelming and marketers often find it difficult to follow different implementation methodologies set by browsers and to keep up with the updates. And hence they would typically turn to third-party service providers such as iZooto to implement web push. It’s an advisable approach, considering the efforts involved in setting this scratch up, however, as the website owner, you should be aware of what goes in the background.
While different browsers are at different stages of the adoption, there are two distinct ways through which browsers have exposed web push functionality –
- Using service workers, followed by Chrome, Firefox, Opera, Edge
- Using Push Packages, followed by Safari