42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up building something entirely different from what would provide value to their audience. And just like that, all that effort goes down the drain. That’s why achieving product market fit becomes critical. It could make or break a product’s success in the market.
In this episode, Arie shares the checklist that you need to follow every time you build a new product. He has helped build many products for KapanLagi Universe managing the full product lifecycle, from the requirement to launch, and has also led the product team of CNN and CNBC Indonesia.
Important points covered-
Cahyanto Arie Wibowo is currently Head of Growth at Kapanlagi Youniverse. He is responsible to manage the full product lifecycle, from requirements to launch, for all new products and features that support all KLY Products (Liputan6.com,Kapanlagi.com, Fimela.com, Bola.com, Bola.net, Merdeka.com, Otosia.com, Dream.co.id, Brilio.net).
Arie works cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. He also has vast experience in the Digital Media Industry in Indonesia.