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Must Follow Checklist for Publishers Starting off With a New Product


42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up building something entirely different from what would provide value to their audience. And just like that, all that effort goes down the drain. That’s why achieving product market fit becomes critical. It could make or break a product’s success in the market. 

In this episode, Arie shares the checklist that you need to follow every time you build a new product. He has helped build many products for KapanLagi Universe managing the full product lifecycle, from the requirement to launch, and has also led the product team of CNN and CNBC Indonesia. 

Important points covered-

  • Process of building new products
  • Things to check off before starting off with building a product for the readers
  • 3 must-ask questions every product manager should ask readers before working on a product
  • How to adapt and evolve in this ever-changing market.
  • Once the product is built, what’s next?
  • How can one find out if it was poor marketing or lack of product marketing fit if the results are not as expected?
  • The most effective way to find out a product-market fit for an existing product
  • Key metrics to track for a product that is just built? 
  • Monitoring and analytic tools publishers should make use of
  • 3 publishers, one should draw inspired from
  • Tips and strategies for all things growth?
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Cahyanto Arie Wibowo Foto Profile

Cahyanto Arie Wibowo

Head of Growth, KapanLagi Youniverse (KLY)

Cahyanto Arie Wibowo is currently Head of Growth at Kapanlagi Youniverse. He is responsible to manage the full product lifecycle, from requirements to launch, for all new products and features that support all KLY Products (,,,,,,,,

Arie works cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. He also has vast experience in the Digital Media Industry in Indonesia.

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