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Why Podcasting Leads All The Audience Engagement Channels So Far

 

Podcasting has been in the marketing arena for quite some time now. They have surpassed the video wave, making audio as a medium one of the best ways to engage the audience. 80% of people listen to all or most of each episode, whereas the average reader spends just 37 seconds reading a blog post! Podcast is an intimate channel and has become a companion be it while commuting, talking a walk, or taking a break on a lazy Sunday afternoon. 

Unlike the video medium, which requires dedicated attention, the audio medium gives one the freedom to multi-task, helping marketers boost engagement like none other. And it is needless to say, the number of podcasts on various platforms has shot up like crazy! 

In this episode, we have Rob Walch, who had started podcasting way before Apple started supporting podcasts and had helped Senator Edwards, the first politician to have a podcast, produce one. Rob shares his 16 years of podcasting experience, points all the do’s and don'ts, shares the secret sauce to kickstart a podcast and outlines what marketers should be tracking.

Here's What Stood Out

  • Rob’s journey podcasting for Jack Welch, Senator Edwards and more. And the lessons learned.
  • Why is audio driving huge adoption?
  • Can one track the listeners? What should creators and hosts be doing so that we are able to own our audience
  • How can one build an audience or a follower base that tunes into their podcast regularly? What does it take to build a loyal audience?
  • Before hitting publish, what should one keep in mind?
  • Once the podcast episodes are live, how can one start driving listeners to it?
  • How do you know whether your show is doing okay or great? 3 KPIs one should track?
  • Thoughts on co-hosting an ep?
  • What does 2021 look like for podcast creators?
  •  What different are you folks at Libsyn doing differently for podcast hosts?
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Rob Walch

VP of Podcaster Relations @ Libsyn

Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007, Prior to joining Libsyn in 2004, he founded podCast411, an award winning podcast. Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com.

Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups. And is on the Editorial board for Podcast Business Journal. He is also a regular guest Lecturer at the University of Kansas School of Journalism.

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