Fall behind or get the gears running. It's your choice. In this age of Video Marketing, you can't afford to turn a blind eye on videos, unless of course, you are Jeff Bezos.
Sanket, CEO @InVideo breaks down using first principles. He talks about how videos are helpful to create a better online shopping experience and create a compelling case for marketers to consider adding them to their e-commerce marketing strategy.
At a time when it was difficult to find quality turbans and beard care products for Sardars, Singh Styled became the dressers for Sikhs. Charanjeev Singh, the Founder, is not only breaking the stereotype of the grooming business with his branding strategy but is also helping Sikhs keeping the tradition alive.
Charanjeev Singh, Founder @Singh Styled, shares his brand story, on how he built a brand that resonates with all the Sikhs in the world.
Despite the never-ending benefits of Ayurveda, the idea of consuming its products still makes one cringe. AKIVA, with it's tastiest versions of Indian health recipe, innovative packaging, and an out-of-the-box branding strategy is winning hearts of the millennials.
Neha Gupta, Brand marketer @AKIVA reveals their journey of making a 4000-year-old Indian system of medicine to something really cool.
Fried chips? Keep 'em coming. Samosas? Why not. Burgers? Hallelujah!
Being a millennial you know how difficult it is to keep up with busy schedules. Of all of the things, you don't want the laundry to be one of them. But we humans sweat a lot, are clumsy and are usually on a spill spree.
Turms, with its cutting edge innovation, is changing the way we look at clothes. Sandeep Kataria, Co-founder of Turms shares its branding strategy and talks about how they are becoming a millennials favorite apparel brand.
With the finest flavors and imaginative blends, The Good Life Co. has changed the way people look at beverages.
Bhuman Dani, the Co-founder, reveals their branding strategies, how they leverage offline promotions & their marketing strategies to retain users. Know how they are building a brand that is not only reviving the tea experience but also making luxury tea an everyday indulgence.
Gone are those days when you could go to a good restaurant and grab a table without having to wait for hours. With Dineout, you no longer have to settle for the 2nd best restaurant on your list.
Ankit Mehrotra, Co-founder of Dineout shares thier branding strategies of how they became the go-to app for table reservations. He shares his thoughts on discounting, spills the beans on how to build social media followers and reveals gamification techniques.
While periods is natural, menstruation is always talked in hushed voices. At a time like this, &ME has boldly come up with a brand exclusively for women that sells India's first PMS drink.
Ankur Goyal, Founder of &ME, takes us through the journey of creating a new category of beverages and how they are ensuring wellness women one drink at a time. He shares how they convinced retailers to sell their products and their marketing strategies to retain users.
The Belgian Waffles has innovated the traditional waffles and replaced fine dining with eat-it-on-the-go.
Both Alisha Shirodkar and Shrey Agarwal share their journey of how they became a brand that makes irresistible waffle sandwiches, leaving consumers drooling for more! Know the branding strategies and the marketing strategies they used, to become one of the fastest growing QSR chains in India.