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Koovs provides credible international brands along with its own range of clothing and accessories. They receive a lot of traffic especially on the Desktop. They wanted to engage their website visitors from day zero and gradually turn them into loyal advocates. 

Background

An Exhaustive Collection Inspired by International Runways and Celebrity Looks

Koovs.com is an online store for western fashion - catering to menswear, womenswear, footwear, accessories, jewelry and beauty products. Koovs has its offices in London and India and collaborates with international designers. They also have an exclusive and private collection designed in London, which launches a new trend every 30 days. 

Challenges

Building Loyal Users and Increasing User Engagement

As per SimilarWeb, Koovs attracts over 3.5Mn users per month and hence user engagement has always been a key priority for the marketing team. Desktop continued to contribute significant traffic while the only means of communication with those users was via Email or SMS. This not only limited their ability to engage with users but also, these channels itself triggered limited responses. In the context of Mobile web, user engagement was even more daunting!

 

growth-image-3

28%

Increase in Time Spent

25%

Increase in Average Cart Value

100K

Subscribers in Less that 6 weeks

Solution

Drilling down the communication

Koovs team drilled down their communication and identified web push notifications as the preferred channel for user communication and decided to use iZooto's user engagement platform for the same.

 


 

"iZooto's feature of sending notifications on desktop and mobile has helped us reach out to a significant user base and led to an overall increase in sales."

- Rajat Khullar, Marketing Manager, Koovs

 


 

Koovs choose a 3-tiered planned approach

Build Loyal Subscribers
Users visiting Koovs.com on Mobile and Desktop were prompted to subscribe.

Clear and Targeted Communication
Notifications with a clear call to actions were sent to users.

Analyze campaigns and tweak communication accordingly
Campaigns were closely analyzed to find out which ones worked well and why. Also, users were segmented as per their interests to send contextual notifications.

Results

An overall Boost in Sales

Koovs made use of their progressive web app and sent web push notifications through iZooto and received tremendous results. With iZooto's 1-Click Solution, Koovs started converting their web traffic into subscribers. Subscriber base shot up from 0 to more than 100K subscribers in less than 6 weeks. They were able to send relevant time-based notifications, hence increasing user engagement.

"With new features and API coming in, we will be able to create Custom Audiences and utilize segmentation to drive efficiencies from the platform."


-Saurabh Kapoor, Head Digital, Koovs

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