Koovs provides credible international brands along with its own range of clothing and accessories. They receive a lot of traffic especially on the Desktop. They wanted to engage their website visitors from day zero and gradually turn them into loyal advocates.
Koovs.com is an online store for western fashion - catering to menswear, womenswear, footwear, accessories, jewelry and beauty products. Koovs has its offices in London and India and collaborates with international designers. They also have an exclusive and private collection designed in London, which launches a new trend every 30 days.
As per SimilarWeb, Koovs attracts over 3.5Mn users per month and hence user engagement has always been a key priority for the marketing team. Desktop continued to contribute significant traffic while the only means of communication with those users was via Email or SMS. This not only limited their ability to engage with users but also, these channels itself triggered limited responses. In the context of Mobile web, user engagement was even more daunting!
Koovs team drilled down their communication and identified web push notifications as the preferred channel for user communication and decided to use iZooto's user engagement platform for the same.
- Rajat Khullar, Marketing Manager, Koovs
Build Loyal Subscribers
Users visiting Koovs.com on Mobile and Desktop were prompted to subscribe.
Clear and Targeted Communication
Notifications with a clear call to actions were sent to users.
Analyze campaigns and tweak communication accordingly
Campaigns were closely analyzed to find out which ones worked well and why. Also, users were segmented as per their interests to send contextual notifications.
Koovs made use of their progressive web app and sent web push notifications through iZooto and received tremendous results. With
"With new features and API coming in, we will be able to create Custom Audiences and utilize segmentation to drive efficiencies from the platform."
-Saurabh Kapoor, Head Digital, Koovs
2.5X conversion with web push notifications
3% of total sales from web push notifications
Bajaao gets 5X conversions using iZooto as compared to paid campaigns