When it comes to making money from your website or blog, it’s all about putting ads on your website. If you were asked to name one go-to contextual advertising platform, Would your answer be Google AdSense? If yes, you’re not alone. Google AdSense is a big player in contextual advertising. The platform provides a way for publishers to monetize their online content and traffic by making it relatively easy for publishers to display relevant contextual ads onto their website
Since its launch back in 2003, Google AdSense has managed to acquire millions of active users. Despite the platform’s evident success, it does have its own limitations.
AdSense is known for being best suited for smaller websites or blogs, which is not ideal if you’re trying to grow or are expanding rapidly. Getting approval to set up a Google AdSense account is not easy, to say the least. On top of the difficult account approval process, Google AdSense lacks a variety of different ad types and customization options. And there are plenty of other criteria Google looks for to see if your website is viable to be accepted into the Google AdSense program.
To cut a long story short, for whatever reason you don’t want to use AdSense, it’s worth noting there are plenty of Google Adsense alternatives out there for you to work with. Today, I’m going to list down some of the best alternative ad solutions to Google Adsense, detailing what you need to know about them, so you have everything you need to choose the best platform for you.
1. Amazon Associates Program
Of course, one of Google’s biggest ad competitors is Amazon, and their Associates program has made giant leaps into the mainstream over the last few years. Amazon basically invented the affiliate program and has been leading the game since 1998.
So, with an affiliate program, you don’t get adverts in the traditional way, but rather link in ads via links in your content. Say you were writing a book review, you could link the book for someone to buy themselves, and you’ll get a commission of the sale. The more people who buy through your link, the more money you make.
Of course, Amazon has an absolutely gigantic catalog of products to choose from and a huge customer base that already trusts Amazon as a distributor and seller. It’s easy to sign up for the Associates Program, and you can even have people keep products in their baskets for 90 days, and you’ll still receive a cut!
Adversal is another easy-to-use ad-serving platform that lets you set up native ads in just a few minutes. The platform has an intuitive interface, making it easy for you to start, stop, and pause your ad campaigns.
Adversal allows you to add video, display, and native ads to your website or blog. There is also a default tag management system that filters ads and prevents various frauds.
Keep in mind that starting an Adversal account requires you to have a minimum of 50,000 page views per month. Also, to be eligible your site must have its own domain name.
3. Taboola Native Advertising
Easily one of the most popular alternative advertising platforms, Taboola is one of the most widely used platforms that offers a 100% fill rate across any geographical location and has a ton of fancy features, including promoted product listings, in-feed units, customizable widgets, and much more.
The three main places you can effectively use Taboola is using Google’s ‘sponsored’ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000 if you want to get started.
Media.net is one of the leaders in contextual advertising and a major Google AdSense competitor. It’s a Yahoo! and Bing contextual ad network that’s employed by bloggers and website owners all around the world.
The biggest advantage of Media.net over Google AdSense is its high revenue per thousand impression rate (RPM).
Media.net’s targeting is performed through keyword search terms. This technology contributes to the highly contextual ads and prompts more clicks.
Another major benefit of Media.net is that it gives you access to the searches from the Yahoo! and Bing network. Also, the platform gives you access to a network of clients, so you can boost your ad revenue and take advantage of a rich search market.
Another Media.net’s benefit is its various design options. You can customize ad layouts for them to fit into your website’s color theme.
Popunders is a general term for pop-up ads you see across the internet in all their varying and different forms, and PopAds is, as you can probably imagine, the fast-growing vendor that helps you to create, manage, and profit from such ads. The service has been around since 2010, giving them a decade’s worth of experience in the ad industry that you can benefit from.
You only need 1,000 visitors a month to sign up, and you’ll receive a minimum of $4.00 for reaching this threshold. However, you can withdraw your money at any time into an AlterPay or PayPayl account, and each ad cost is based on a per-impression basis, meaning each time a user sees an ad, you get paid! Easy!
Adcash (don’t confuse with Addcash) is another well-known ad serving platform. The platform helps 200 million active users increase their conversions and app installs.
Adcash allows you to add various ad types, from pop-under ads to standard display ads. Worldwide coverage is another Adcash’s benefit. The platform serves ads for 196 countries, meaning that if your website is located outside the US, you can still monetize your content and traffic with respect to your geographical location.
Another benefit you will get is Adcash's Anti Adblock Technology. This means that website visitors with enabled Ad Blocker will still get to see ads on your website or blog. This happens because Adcash manages to bypass ad blockers to increase your earnings.
InfoLinks is one of the leading experts in in-text advertising. With InfoLinks, you can create effective video and banner ads.
Utilized by over 100,000 websites and blogs around the world and operating in over 128 countries, including some of the leading brands such as Netflix, Virgin Airlines, Netflix, and many more, Infolinks makes it super easy to monetize any website easily while maximizing engagement and not ruining the style of your website.
There are plenty of ad types to choose from that are also regularly updated, so you know they are only displaying the most relevant and up-to-date content. All you need to do is post the HTML code on your website, and you’ll be good to go!
8. Propeller Ads
Propeller Ads is used by over 150,000 publishers around the world and has been serving these sites for over eight years now. Propeller Ads has a special focus on making sure you don’t receive any spammy looking ads by offering a unique 24-hour moderation service.
This leaves you with only legitimate, relevant ads, and there’s even the ability to sneak past the majority of ad blockers. This can easily increase your revenue by up to 20%. Just head over to the website, sign up for an account, and then start pasting your shortcodes into your website to start making money.
9. Sovrn // Commerce (formerly VigLink)
If you already have a ton of ad links on your website that you want to monetize, Sovrn // Commerce is the ad platform you’re going to want to use. You can automatically create links to your own eCommerce products, Amazon products, or most other well-known affiliate programs (around 30,000 in total). The links are added automatically, and payments made by PayPal to keep things easy and simple.
The platform also allows you to develop custom integrations, from creating customized visual experiences to getting data from the entire sales to funnel.
The Sovrn // Commerce dashboard enables you to keep track of the performance metrics so that you can adjust and improve your strategy. Additionally, you can compare performance metrics across different channels and discover where your viewers go after leaving your website or blog.
10. Google Ad Exchange
If you like the AdSense experience a lot and you don’t really want to move away from it, but the website is growing, and you need something a little more feature-rich, the Google Ad Exchange could be exactly what you’re looking for. Also known as ‘Adx,’ you’ll get paid by Adx based on every 1,000 impressions, rather than per click.
Of course, if you have people that are very engaged with your content and you get a lot of ad clicks, it may be worth sticking with AdSense, but if you’re just getting a lot of views, Adx is for you.
Adx allows access to all vendors and is integrated seamlessly with the Real-Time Bidding technology that means companies get a premium experience, and your readers get the best and most relevant ads in real-time. You’ll also have integrated into services like AdWords and Global DSPs, and can you post your available inventory anonymously, branded, or a combination of both.
With a ton of filtering options, including ad-blocker bypassing, URL blocking, and data and cookie usage blocking, you’ll find this is one of the most complete experiences. A downside is you need to have at least 5 million visitors per month and need a specialist Google account rep to work with you.
11. Revcontent Native Advertising
While you may not have already heard of Revcontent, you definitely will in the future since this is one of the fastest-growing ad platforms in the world, and it’s continuing to make waves across the industry again and again. It’s used by top publishers, including news sites like NBC News and Forbes, who use it as a top content delivery and advertising platform.
Hosting over 250 billion content recommendations, this is not a platform you’re going to want to ignore. There’s an easy minimum payout of $50, which means you can get your money fast, and you can use and customize the widgets to fit any website or blog, and there’s a huge range of earning potential once you tap into what this platform has to offer.
12. Carbon Ads
Owned by BuySellAds, Carbon Ads is the perfect choice for an ad platform if the main audience you’re working with and writing to are developers or designers. As a tech-based website or blog, you can showcase ads that are highly specific for these niches, meaning the chances are much higher your readers will interact more, and you’ll make more money.
Some of the leading technology providers that use this service for their ads include Get Bootstrap, World Vector Logo, JSFiddle, Dribble, Sketch App Resources, Font Awesome, Coding Horror, Laravel, and many more. As you can see, there’s a lot of potential for high-quality ads, no matter what area of design and development you’re into.
As you would expect from design-based ads, the ads found here are extremely high quality and highly targeted so you can ensure your website will stay looking great. However, there are a few criteria you need to meet in order to get an account, such as monthly page views and having vacancy available in their ads program.
Bidvertiser is the final advertising network closing our list of AdSense alternatives. It is another trusted and reliable ad network that specializes in helping publishers monetize their content. With Bidverstiser, you will be able to target ads based on location, keywords, and channels.
You can customize the ad layouts to fit into your website’s design. When it comes to payment, you’ll earn money for every ad click. The platform offers a low withdrawal threshold of only $10. Additionally, you will get extra revenue for click conversions.
All of the Bidvertiser’s ad formats are mobile-friendly and include the following: Native ads, Banners, Pop-unders, Smartlinks and, Sliders.
14. Create Your Own Bidding Solution
If you’re looking for a quick and easy solution to monetize your website or blog, this probably isn’t the best way to do it, but it’s a solution nonetheless that many companies do make work for them. All you do is create header spaces on your website and then display the ads of the highest bidder.
Of course, the problems here are finding bidders and organizing all the costs and contracts and payment services, but if you’ve got the time or you want to work on a special or custom advertising project, this could be a route you want to take.
About the Author: Regina Raap is a professional content writer at Finance assignments and Gum Essays and is here to help you make the most of all the opportunities that the internet has to offer your business. She is a writer by day and a reader by night. When Regina is not on the computer blogging for Researchpapersuk, you’ll likely find her reading her favorite book or playing with her cats.