Disclaimer - This is not a legal advice for your product/company to comply with GDPR. It is simply our assessment of how it will affect businesses operating in the growth and the marketing domains.
Cracking that first sale on a freshly baked website is difficult (and important). Sometimes it can test your patience, but mostly it will make you question if this is what you should be doing for a living. For all you know, you might have what it takes to make an amazing store, but might be still stuck in neutral gear. This article will prep you for everything you need to make your new store on Shopify reach the party zone and make your mom proud.
The first day of the three days annual I/O developer conference has some major announcements. Google I/O 2018 has overwhelmed us with information right now! Here is what you need to know-
Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will then dive into how web push notifications can help you turn emotions into your click weapon.
Metrics in the e-commerce world are often overwhelming. The list is a long one to start with and it only gets longer as you scale your business. Depending upon your scale and stage, you could be tracking anywhere between 10- 55 metrics.
The average shopping cart abandonment rate is a whopping 69.23%! This is one-third of the sales you can potentially bag. Email has been the rescue boat for quite a lot of e-commerce businesses to tackle cart abandonment until this retargeting weapon came into the picture. Read more to understand how a retargeting strategy based on browser notifications recovers sales that otherwise would have been lost forever.
When was the last time you clicked on a banner ad? Chances are it’s been a while and you’ve since forgotten what the ad was about. Over the years, internet users have become oblivious to banner advertising. As Andrew Chen writes, growth is getting hard from intense competition. Here's a graph that exemplifies the sharp decline in performance of retargeting ads.